AEG is hiring: Digital Marketing & Graphics Design Coordinator in Tampa

Job Title: Digital Marketing & Graphics Design CoordinatorOrganization: Tampa Bay Sun FC Department: Marketing & CommunicationsClassification: Full-timeABOUT THE POSITIONTampa Bay Sun FC is seeking an experienced Digital Marketing Coordinator to lead our digital marketing strategies, aiming to boost brand awareness, increase fan engagement, and drive ticketing and sponsorship sales. Responsibilities include capturing content at games, community events, and the training facility. Additionally, managing social media accounts, updating Club email campaigns and analyzing data across various channels to create future strategies.JOB SUMMARYDigital Marketing Campaign ManagementManeuver digital marketing campaigns through all areas of the project life cycle.Implement digital marketing strategies that align with client needs.Brainstorm and create innovative content marketing strategies to increase engagement and brand awareness for Tampa Use web analytics tools (e.g., Google Analytics, Web Trends) to measure and track campaign performance.Provide actionable insights based on campaign findings to improve results and achieve marketing goals.Stay current with online marketing trends and continuously update strategies.Content Creation and StrategyPrepare online newsletters and promotional emails, organizing their distribution across various channels.Create visual content that aligns with the marketing strategy and ensures consistency in brand messaging.Collaborate with the creative team to produce content such as memes, real-time coverage, or other creative assets for digital and social platforms.Serve as the main point of contact for USL social media teams, staying current on available social opportunities and new technologies.Oversee copywriting and tone consistency across all social media platforms.Shoot and produce short video content for digital, social, and editorial distribution.Social Media and Community EngagementLead publishing on Tampa Bay Sun FC's social media platforms (Facebook, Twitter/X, Instagram, LinkedIn, Threads, YouTube, Maintain the brand's tone and voice across all social media channels.Monitor and engage with social media conversations related to the Tampa Bay Sun FC, USL, and soccer in general, building connections with fans and evaluating sentiment.Respond to direct messages on social media accounts.Perform an "always-on" approach to social media, staying engaged with current content trends, influencers, and relevant events.Compile, analyze, and distribute social media analytics reports, making recommendations for improvement based on insights.Collaboration and Cross-Department WorkWork with the Program & Marketing Director, Tampa Bay Sun Foundation, and the Marketing Department to ensure consistent messaging across platforms, including YouTube, TikTok, and GIPHY.Collaborate with sponsorship and content teams to create impactful campaigns for internal stakeholders and partners.Build and maintain a social media publishing calendar.Collaborate with other departments (e.g., ticketing, merchandising, events) to schedule promotional and marketing content.Collaborate with USL on game-day communication strategies.Maintain partnerships with media agencies and vendors.Fan Engagement and MonetizationIdentify opportunities for incremental fan engagement and/or monetization based on site analytics and best practices.Keep track of fan sentiment and feedback through social media interactions.Create strategies to boost fan engagement during games, practices, and events, ensuring content resonates with the target audience.Other DutiesCover games, practices, events, and day-to-day activities on social media (nights, weekends, and travel may be required).Perform all other duties as assigned.QUALIFICATIONS & EXPERIENCE Bachelor's degree in Marketing or relevant field.Minimum 3 years of experience with digital, social media, data, copywriting, and/or strategy as a core responsibility, analytics is required.Prior experience in sports, live events, and/or entertainment industry is necessaryStrong knowledge and understanding of key social media platforms and best practices including, but not limited to: Facebook, Twitter, Instagram, TikTok, YouTube, and Snapchat.Knowledge of Photoshop + Premiere.Prior CMS experience is a plus.Ability to build strong interpersonal relationships with both internal and external clients.An eye for content and stories, in selecting photos, identifying stories and moments, and amplifying content Proficiency in Adobe products to augment in-house content team (example projects include manipulating templates, adding branding to Instagram Stories, clipping press conference clips) Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaignsSEO/SEMExcellent understanding of digital marketing concepts and best practices Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc. If you're excited about the opportunity to contribute your diverse talents, we encourage you to apply, even if you don't match every requirement listed above.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Job Questions:Upload CV/ResumeYears of experience?What work experience do you have that you feel is most relevant to this position? Please briefly explain.