Essential Functions:1. Brand Management: 75%Maintains and updates the brand guide to ensure cohesive and consistent brand representation across all materials, platforms, and channels.Collaborates with marketing leadership to refine and evolve the brand identity, ensuring it remains fresh, relevant, and impactful.Ensures all campaign assets adhere to brand guidelines, maintaining consistency in visual style, tone, and messaging across all channels.Designs visually compelling graphics for diverse platforms, including social media, print, and digital formats. Designs and produces brochures, flyers, and other print collateral to support marketing initiatives.Standardizes and creates email signature templates across departments for cohesive branding.Stays up to date with design trends and branding best practices.Works cross-functionally with internal teams to support marketing and branding initiatives.2. Branded Merchandise & Assets: 20%Oversees the selection of, design, and procurement of branded promotional items for events and campaigns.Collaborates with vendors to design and order branded apparel for employees and promotional use.Oversees the corporate store, keeping inventory current for branded items, apparel, and promotional materials.Handles internal and external brand logo requests, ensuring consistent and appropriate use across all platforms and channels.3. Performs other duties as assigned.
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