APPAREL DESIGNER- Licensed Graphics

COCO Brands
Job Title: Graphic Designer - Apparel Design
Location: Midtown, New York, New York

COCO Brands is a fast-growing leader in licensed sleepwear, loungewear, intimates, underwear, and lifestyle apparel. We specialize in creating trend-driven products that combine fashion, comfort, and pop culture in a way that feels fresh, elevated, and exciting to the customer.

In addition to our extensive licensed business, COCO Brands also develops private label and branded product programs across multiple retail channels, creating trend-right collections tailored to customer needs and market trends.

At COCO Brands, we partner with some of the world’s most recognizable entertainment and lifestyle brands, including Warner Bros., Cartoon Network, Nickelodeon, Paramount, Peanuts, and many more. We pride ourselves on staying ahead of trends, delivering strong design, and building meaningful partnerships with our licensors, retail partners, and customers.

If you are passionate about apparel graphics, fashion trends, licensing, and bringing brands to life through innovative design, we’d love to meet you.

Position Overview

COCO Brands is seeking a Mid-Level Graphic Designer – Apparel Design to join our growing creative team. This role is ideal for a designer with strong experience in the fashion, sleepwear, intimates, licensed apparel, or private label space who can confidently own projects from concept to execution.

The ideal candidate has a strong eye for trend, typography, color, placement graphics, and repeat patterns, while understanding how to translate both licensed properties and private label/branded aesthetics into commercially successful product.

This person should be highly organized, proactive, and comfortable managing multiple projects independently in a fast-paced environment. Experience in sleepwear, intimates, underwear, and licensed consumer products is strongly preferred.

Key Responsibilities

Design and develop placement graphics, all-over prints, repeat patterns, and apparel artwork across sleepwear, loungewear, intimates, underwear, and lifestyle categories.
Create artwork that aligns with brand direction, retailer needs, customer aesthetics, and licensing guidelines, ensuring approval readiness and production accuracy.
Design across both licensed and private label/branded programs, adapting artwork to different customers, retail tiers, and brand identities.
Research and interpret fashion, graphic, pop culture, and apparel trends to create commercially relevant product.
Develop trend-right graphics, typography, color palettes, and concepts for seasonal collections and customer presentations.
Create artwork that follows licensor style guides and approval requirements, making revisions as needed throughout the approval process.
Collaborate closely with design, sales, production, technical design, and merchandising teams to ensure artwork is executed accurately from concept through production.
Prepare and present trend boards, design concepts, CADs, and presentation materials for internal meetings and customer reviews.
Assist in the development of packaging concepts and branded assets for product programs.
Manage multiple priorities and deadlines while maintaining a high level of detail, organization, and design quality.
Participate in brainstorming sessions and contribute creative ideas across categories, customers, and licensed brands.

Qualifications

Bachelor’s degree in Graphic Design, Fashion Design, Textile Design, or a related field preferred.
4–6 years of experience in apparel graphic design, preferably within licensed products, fashion, sleepwear, intimates, underwear, or private label apparel.
Strong proficiency in Adobe Illustrator and Photoshop (Illustrator expertise is required).
Strong understanding of placement graphics, repeat patterns, print development, and apparel graphics.
Experience working with licensed properties, style guides, and approval processes is highly preferred.
Strong understanding of current fashion, graphic, Y2K, novelty, and pop culture trends.
Excellent organizational skills with the ability to manage workload independently and prioritize deadlines.
Strong communication skills and ability to work collaboratively in a team environment.
Ability to thrive in a fast-paced environment while balancing multiple deadlines and priorities.

Preferred Qualifications (Plus, But Not Required)

Experience with packaging design and branded product development.
Knowledge of licensing approval systems and licensor requirements.
Experience working across multiple retail tiers and customer aesthetics.
Experience in sleepwear, loungewear, intimates, or licensed character apparel.

What We Offer

A creative, collaborative, and fast-paced work environment.
Opportunities for professional growth and development.
The chance to work on globally recognized licensed brands and exciting private label programs.
Exposure to trend-driven product categories where fashion, entertainment, and pop culture meet.

COCO Brands is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace for all employees.