Art Director - GenAI Content

Las Vegas, Nevada The SHOW Comes Alive At MGM Resorts International Are you enthusiastic about being a team player in one of the most fascinating industries in the world? The Art Director, Creative Technology (GenAI) is a hybrid individual contributor role responsible for creating generative AI-based content across the wide spectrum of MGM resort and product offerings, including imagery for lifestyle, architecture, F&B, entertainment, retail, and more, as well as audio and innovation-leaning formats. GenAI Content Creation Across MGM Offerings: Create generative AI-based content across the wide spectrum of MGM resort and product offerings—including imagery for lifestyle, architecture, food and beverage, entertainment, retail, and gaming—for use in original campaigns and full-funnel advertising across print, digital, social, and audio channelPhoto & Video Shoot Art Direction: Provide hands-on art direction across photo and video shoots, including pre-production planning, on-set art direction, set design, wardrobe styling, prop and dressing decisions, casting and talent direction, and the photographic and cinematic fundamentals (lighting, composition, lens, color, motion) required to capture premium consumer contentAdvanced Technical Execution & Content Engineering: Apply deep understanding of AI and GenAI fundamentals to bring output to production quality, managing model selection, prompt engineering, and control techniques such as image/video conditioning, references, masks, LoRAs, fine-tunes, and iterative post-processingBrand Strategy Translation to AI Content: Translate brand strategy and creative briefs into AI-generated content concepts that perform across audience segments, marketing funnels, and channels, balancing the speed and scale advantages of GenAI with the craft fundamentals that distinguish premium consumer brand workPrompt Library & Asset Template Management: Build and maintain prompt libraries, asset templates, model references, and reusable content components that improve consistency, efficiency, and quality of GenAI content production across MGMFormat-Agnostic Campaign Concepting Support: Assist with custom concepting work relating to format-agnostic campaigns and new content platforms, supporting the broader Creative Strategy team's exploration of creative ideas that span design, content, experiential, and integrated channelsEmerging GenAI Tool Evaluation: Maintain ongoing awareness of emerging GenAI tools, models, formats, and best practices, evaluating new platforms and integrating capabilities into MGM's content workflow with appropriate brand, quality, and rights controls