Job Summary: • Reporting to the Executive Creative Director, the Associate Director, Creative Design is responsible for leading Penn Medicine's efforts to define, enhance, and execute visual strategies that elevate the brand across all touchpoints. The Associate Director will ensure the consistent application of the Penn Medicine brand and design strategy across priority marketing initiatives, enriching the patient experience, driving provider referrals, and expanding brand awareness. In collaboration with stakeholders across clinical areas, the Associate Director supervises the design team and manages high-priority, complex design projects to ensure effective visual communication. Visual Strategy Implementation and Design Leadership: • Collaborates with the Director of Creative Design and Operations to develop and oversee visual strategies that align with the institutional, brand, and clinical area goals, as well as, patient experience initiatives. Brand Stewardship and Alignment: • Works closely with Global Brand Strategy team and Director of Creative Design to develop comprehensive visual strategies aligned with Penn Medicine's brand identity.
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