Brand Design Director

They will lead the ongoing evolution and optimization of AT&T’s global brand identity systems across all channels and mediums, including digital, retail, experiential, advertising, and out-of-home. Core ResponsibilitiesLead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.Help shape and activate the broader brand design vision through world-class creative work that strengthens and evolves the brand.Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions.Drive the optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.Build trusted relationships across cross-functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.Present ideas and design solutions with clarity and confidence, while contributing meaningfully to critiques, workshops, and team development through active mentorship.Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality. The portfolio should demonstrate a high caliber of brand identity and design work, ideally for large-scale, consumer-facing brands.12+ years of experience in brand design, identity systems, and creative leadership, either in-house, at an agency, or both. Experience within a Fortune 500 environment is a plus.Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field.Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.Technical mastery of industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign). Ready to join our team?