Brand Design Lead

Create excellent and sound creative strategies and solutions for both the M&T Bank and Wilmington Trust brands.Work with partners in marketing to ensure campaigns are consistent with all brand standards and principles, while helping to influence strategic development.Organize and facilitate creative project kickoffs with various stakeholders.Stimulate and share input for creative concept development, guiding the team on development and presentation of ideas.Inspire the creative team to conceive and deliver innovative ideas and solutions that advance brand awareness and adoption among target audiences.Deliver clear tactical recommendations for creative design, copy/content and layout as needed.Collaborate and communicate with key stakeholders to ensure alignment to creative briefs and timelines as needed.Leverage technical and aesthetic expertise in evaluating design and visual assets.Review completed work and work in progress against all applicable standards, providing feedback, as needed.Help to lead and participate in collaborative brainstorming sessions.Assist the Creative Director in the staffing of the creative team and management of outside design resources.Work with the Creative Director to enable the growth and development of the creative team.Stay current with production standards, marketing channels and emerging formats.Demonstrate expert knowledge of brand, advertising, marketing and design trends and best practices.Complete other related duties as assigned. The Creative Lead role is part of the Brand, Sponsorships and Creative Strategy team aligned to the Office of the Customer at M&T Bank and will report to the Creative Director. The brand creative team’s mission is to develop a best-in-class brand and brand experience, upholding our brand standards to drive creative excellence across all brand touchpoints; media, messaging, experiences, products and markets, all while keeping the customer at the core of everything we do. (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience) Experience in creative management or leadership experience in a corporate or agency setting is a plus.