Brand Designer

Work with the Brand Design Lead and creative team to manage the oversight, coordination, execution, and optimization of our brand standards.Evangelize the brand standards, including how we educate colleagues and external partners to understand the brand, how to use our brand elements and what on-brand work looks like in practice.Work with partners in marketing to ensure campaigns are consistent with all brand standards and principles and demonstrating an understanding of strategic direction and goals.Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities - both for the creative team and brand.Participate in creative project kickoffs with various stakeholders.Contribute to creative concept development, informing and executing concepts and presentation of ideas.Adhere to and practice the adoption of the brand recommendations for creative design, copy/content and layout as needed.Collaborate and communicate with key stakeholders to ensure alignment to creative briefs and timelines as needed.Leverage technical and aesthetic expertise in developing and designing visual assets.Participate in collaborative brainstorming sessions.Stay current with production standards, marketing channels and emerging formats.Share expertise on emerging design trends and best practices that can shape the design process with the creative team.Complete other related duties as assigned. The Brand Designer role is part of the Brand, Sponsorships and Creative Strategy team aligned to the Office of the Customer at M&T Bank and will report to the Creative Director. The brand creative team’s mission is to develop a best-in-class brand and brand experience, upholding our brand standards to drive creative excellence across all brand touchpoints; media, messaging, experiences, products and markets, all while keeping the customer at the core of everything we do. Proven expertise in your craft with a strong portfolio showcasing a diverse range of design work, with a particular emphasis on corporate branding, visual identity systems, and complex information design. 3 years of graphic design experience or copywriting experience and experience in a corporate or agency setting is a plus