Brand Designer

Lensa partners with DirectEmployers to promote this job for System One. Job Title: Brand Designer This is a great opportunity for a designer who understands the balance between brand expression and performance—someone who’s fluent in both visual design and conversion-focused UX for DTC and retail channels. Responsibilities • Design and optimize PDPs across a variety of CPG brands, working within each brand’s distinct visual identity • Collaborate with brand, copy, e-commerce, and product teams to translate product features, claims, and consumer benefits into effective page layouts • Create scalable design systems for PDP modules • Apply a mobile-first mindset, ensuring designs are optimized across devices and retailers • Implement feedback from performance data and user insights to continuously refine PDPs for conversion • Deliver clean, organized Figma files and specs for dev teams or external partners • Tailor creative for key retailers (Amazon, Walmart, Target, etc.) Requirements • 5+ years of experience in digital, e-commerce, or marketing design • Proven ability to design high-performing PDPs, landing pages, or e-commerce modules • Strong eye for visual design, layout, typography, and brand nuance • Experience designing for mobile-first, responsive experiences • Proficiency in Figma with comfort working in design systems • Bonus: Familiarity with retailer requirements and PDP best practices (e.g., Amazon, Walmart, Target) and/or Shopify • Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere or After Effects a plus) • Strong grasp of layout, color theory, and typography with a high attention to detail • Comfortable working within structured brand guidelines, while bringing fresh thinking to asset development • Effective communicator who is proactive, organized, and open to feedback • A collaborative teammate who thrives in fast-paced environments and adapts quickly to shifting priorities • Curious and tech-forward, with a desire to experiment with AI and other tools to boost design performance