Brand Designer, Iconography & Illustration - Instagram Brand Studio

Instagram is seeking a designer to lead our icon and illustration programs. Lead and maintain Instagram's iconography system — developing new icons, refreshing existing ones, and ensuring consistency across the full libraryDrive Instagram's Illustration and Iconography Intake program — fielding requests from cross-functional partners, prioritizing work, and delivering high-quality assets on scheduleDefine and evolve icon and illustration style guidelines, ensuring they align with Instagram's broader brand identity systemConcept, iterate, polish, and deliver final icon and illustration assets in production-ready formats (Figma, SVG, Adobe Illustrator — live-stroke and expanded versions)Partner with product design and engineering teams to ship icons and illustrations in the product, ensuring assets work at all sizes and contextsPresent design rationale and system-level decisions to stakeholders, building alignment and defending craft standardsIdentify opportunities to innovate on the icon/illustration system — improving efficiency, introducing new styles, or leveraging AI to accelerate productionProvide art direction and mentorship to other illustrators and designers contributing to the icon system 8+ years of experience in iconography, illustration, or visual design with a focus on systematic icon/illustration programsA portfolio showcasing high-quality icon systems, illustration work, and brand visual assets — demonstrating both systematic thinking and individual craft qualityProficiency in Adobe Illustrator, Figma, and vector-based design workflowsExperience defining and scaling icon or illustration systems across large product ecosystems with multiple surfacesDemonstrated ability to work independently, manage multiple concurrent requests, and deliver production-ready assets with clean file organizationStrong understanding of designing for constrained, space-limited product environments across platforms (iOS, Android, web)Experience presenting work clearly to stakeholders, inviting feedback, and iterating efficiently Meta builds technologies that help people connect, find communities, and grow businesses. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.