Brand Designer/Graphic Desgn

Define the STEP 2.0 visual identity, including logo concepts, color treatments, graphic motifs, and design patterns.Establish a clear brand system that can flex across executive materials, training content, newsletters, web spaces, videos, and stakeholder-facing updates.Create visual direction for branded backgrounds, headers, icons, reusable design elements, and campaign assets.Maintain consistency with WBG design standards while giving STEP 2.0 a clear and modern identity that supports adoption.Key competencies: Brand development, visual identity design, institutional design alignment, creative direction, accessibility-aware design, and the ability to translate a major transformation into a cohesive and recognizable design system. Graphic Design SupportPrimary focus: Produce the branded visual assets needed to support communications, adoption, training, and stakeholder engagement materials across the STEP 2.0 program. Create reusable graphics for communications, newsletters, training materials, engagement campaigns, and stakeholder updates.Design background images, patterns, icons, infographics, callout graphics, and other visual components that reinforce the STEP 2.0 brand.Translate technical, process, and adoption messages into clear, accessible visual assets.Support rapid-turn design needs while keeping materials consistent, polished, and aligned to the approved brand direction.Key competencies: Layout design, iconography, infographic design, visual simplification, accessibility-aware design, brand application, production design, and the ability to create polished assets quickly across multiple channels. Create branded PowerPoint templates for leadership briefings, working sessions, training materials, adoption updates, and governance forums.Develop reusable slide layouts, visual systems, icons, callout styles, timelines, dashboards, and status views.Turn rough ideas, discussion points, and complex concepts into clear graphic representations for executive briefs, workshops, and demonstrations.Ensure slide templates are easy for non-designers to update without breaking the visual structure.Support fast-turn executive materials where clarity, polish, and message discipline are critical.Key competencies: Presentation design, executive storytelling, information hierarchy, visual simplification, template design, dashboard and timeline design, brand consistency, and the ability to make complex program information clear at a glance. Cross-Role Capabilities NeededAbility to work within WBG design, accessibility, and communications standards while creating a distinct STEP 2.0 identity.Strong judgment in translating complex system, process, and adoption messages into simple visual formats.Comfort working with fast-moving project teams, executive stakeholders, and evolving content.Ability to create reusable assets, templates, and design systems that the broader team can maintain over time.Understanding of change management and adoption communications, including how design can build awareness, excitement, confidence, and sustained engagement.