Category Graphic Designer - Contractor

Description The Category Pod Graphic Designer– Contractor position is a hybrid creative and business partner role responsible for delivering packaging and marketing design for a specific product category while serving as an embedded creative expert within that business. Each Category Pod Graphic Designer owns a defined category (or group of closely related categories) and works in close partnership with Business Unit, Innovation, and Sales teams to translate business objectives, shopper insights, and category dynamics into effective visual solutions. Act as the embedded creative partner for an assigned product category, serving as the primary design contact for BU, Innovation & Sales teams.Develop deep understanding of the category, including:Competitive landscape and key competitorsRetail environments and merchandising realities Shopper segments, needs, and motivationsBrand roles, architecture, and portfolio strategy within the categoryParticipate in category and brand discussions as a creative business partner, contributing visual perspective to business decisions.Conduct and apply market assessments, including in-store audits, competitive reviews, and retailer-specific observations.Understand retailer strategies, constraints, and opportunities that impact creative execution and packaging decisions.Creative Execution & Design Leadership Design and execute packaging and supporting marketing creative aligned with established visual strategy and art direction.Translate category strategy and brand positioning into clear, effective visual communication.Ensure creative solutions support sales objectives, clarity at shelf, and brand consistency.Manage projects from concept through final execution, including revisions, production readiness, and handoff.Apply feedback from the Art Director and Director of Visual Strategy to ensure quality and alignment.Priority Ownership & Project Management