Content Graphic Designer

The role sits in our internal creative team that is responsible for the creative direction for our portfolio brands including Backcountry, Steep and Cheap, Competitive Cyclist and our Owned Brand lines. You will have the opportunity to work on a variety of brand projects, both digital and offline, and across multiple brands in the Backcountry portfolio. As a graphic designer, you will play a key role in the ideation and creation of design layouts for our products and lend the hand in full execution of the campaigns. You will partner with web developers to assure the quality of executions match the creative vision. • Conceptualize and develop creative solutions for a diverse set of marketing and cross-functional campaigns, delivering against brand and financial goals • It is also important for this role to have clear digital platform understanding, with a passion for working with the latest software, and knowledge of the different channels and the creative that clearly works into them, whilst driving compelling innovative solutions • Proficiency and refinement in all stages of design, including concept, development and hand-off for production • Interpret the brand strategy into functional design systems and elements • Align creative presentation with design intent • Drive consistency in design treatments across campaigns, achieving alignment with brand standards and functions on purpose • Develop design standards for templates, icons, type and selects • Design for a broad range of media including print, digital, social and visual signage • Contribute to discussions that create unique, differentiated and compelling creative concepts, providing recommendations to the AD and ACD on direction • You will partner with the production and operations team to ensure that the creative is delivered on time and to the level of quality encouraged at Backcountry