Content Marketing Associate

We value the power of inclusive culture, so we embed diversity and inclusion in everything we do. Trilliant promotes a company culture where differences are embraced as strengths, opportunities are equal and accessible, consideration and respect are the norm, and all employees are given the chance to reach their full potential. Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant company. People are at the center of our company. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES -Create engaging content in the form of whitepapers, eBooks, reports, infographics and case studies to be used in both inbound and outbound marketing campaigns -Exhibit a strong understanding of SEO/Organic Search best practices in content creation by leveraging keyword targeting, proper content structure and continuous improvement of Trilliant's earned traffic goals -Develop, write, and edit material for the two-sided B-Stock blog, designed to educate prospects and current clients -Research topics and ideas to include in the monthly eNewsletter and facilitate distribution with the Email MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES -Desire to learn how to create marketing content used in demand generation programs, displaying strong writing skills -Ability to learn how to produce content for web, print and marketing channels in a B2B space targeting large enterprise -Substantial interest of SEO best practices and can learn -Knowledge of the buyer journey from awareness to advocacy and solid understanding of marketing content needed at each stage that will engage both prospects and customers -Strong interpersonal and relationship-building abilities, with the desire to work collaboratively -Project management ability and getting project tasks done through others -Professional communication skills PREFERRED QUALIFICATIONS Experience with graphic design, has a ‘designer’s eye’ Knowledge of Adobe Suite Experience in leading a content mapping project Knowledge of content syndication Experience in e-Commerce, retail or reverse supply chain