Creative Content Specialist

The City of Lancaster is a municipal government serving the residents and communities of Lancaster, Pennsylvania. The Communications Team within the City works to keep residents and customers informed and engaged with City programs, services, events, and initiatives, with a strong emphasis on accessible, inclusive, and visually compelling public communications.
## The role
The Creative Content Specialist sits within the City's Communications Team and exists to translate approved messaging and project needs into high-quality creative materials across print, digital, environmental, and social media platforms. The position works collaboratively with Communications Managers and departments across the City, supporting a broad range of creative and production needs in a fast-paced public service environment. The role also carries on-call responsibilities as a primary media contact on evenings and weekends on a rotating basis.
## What you would do
You would design and produce creative assets for print and digital distribution, including flyers, posters, public education materials, reports, presentations, banners, signage, advertisements, and forms. You would adapt and resize artwork across multiple formats, platforms, and languages, and prepare press-ready files for coordination with print vendors and production partners. You would develop templates and reusable design systems for use by City departments, and assist with photography, image editing, and visual asset management.
You would help maintain various City websites by adding and updating content, and routinely review that content for accuracy, relevancy, and accessibility. You would maintain consistency with the City's visual identity, typography standards, and accessibility requirements, and support the creation of documents that meet ADA and WCAG standards.
You would collaborate with communications staff, project leads, and departmental stakeholders to manage project timelines and creative deliverables, and maintain organized archives of design files, templates, photography, and digital assets. You would participate in brainstorming and creative development sessions and stay informed on current design trends, production tools, and public-sector communication best practices.
You would support Emergency Management operations, which may include reporting to an Emergency Operations Center if directed. You would act as a backup media contact for Communications Managers and serve as the primary media contact on evenings and weekends as part of an on-call rotation. You would occasionally travel to City facilities, outdoor locations, community events, or other work sites as project needs require.
## What they are looking for
The minimum qualifications are an Associate's or Bachelor's degree in Graphic Design, Visual Communications, or a related field, along with two years of professional graphic design or production experience. Demonstrated proficiency with Microsoft Office and Adobe Creative Suite is required. A valid Pennsylvania State Driver's License is also required.
Preferred qualifications include experience with WordPress or other web content management systems, experience working in government, nonprofit, agency, or mission-driven creative environments, experience creating multilingual or accessibility-compliant materials, and photography, motion graphics, or video editing experience.
You would need a strong understanding of typography, layout, hierarchy, color, and composition, as well as excellent production design and file-preparation skills. The ability to work within established brand systems while contributing fresh creative ideas is important, as is the ability to manage multiple projects and shifting deadlines. You would need a solid understanding of accessibility practices in both digital and physical contexts, strong organizational skills, and the ability to communicate effectively with both creative and non-creative staff. The City is looking for someone who can produce work that is welcoming, community-oriented, and easy to understand, and who demonstrates a commitment to excellence in service and continuous improvement.
## Working arrangements
The role is based in a collaborative office environment in Lancaster, Pennsylvania. You would occasionally travel to City facilities, outdoor locations, community events, or other work sites as required by project needs. The position occasionally requires evening and weekend work based on departmental needs or on-call responsibilities, including serving as the primary media contact on a rotating on-call schedule.