Creative Director, Design

We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.Our vision is fearless creativity that shapes the future of connection. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.Meta is seeking a Creative Director, Design to lead brand expression and visual strategy in Reality Labs. Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channelsDefine and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibilityCreate compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systemsCollaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutionsEstablish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedbackCollaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expressionLead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channelsEstablish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisionsLead the development of core creative for multiple global markets, ensuring that it feels relevant and useful Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.