CREATIVE MANAGER

Other duties may be assigned. Develop creative briefs, content and guide creative direction for all advertising, social media and internal communications, including print, digital and video Oversee development of customer-facing marketing assets to support product storytelling (i.e. product videos, training materials, store signage, website copy) Coach, manage and support graphic design and social media teams Facilitate go-to-market strategy and execution for all product launches and feature releases Collaborate with sales, design and management to create and maintain brand cohesiveness, messaging and positioning Explore product and market opportunities; identify new and better ways to drive business across retail and ecommerce channels Keep up to date on digital media trends, platform updates, marketing trends, competitor research and best practices Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful marketing strategies Stay current on design and marketing trends Plan and direct all photo and video shoots; devise shot lists, ensure execution and organizing all deliverables Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. (or equivalent degree) and 5+ years of relevant marketing experience or 5+ years of creative direction or graphic design experience. Strong background in product marketing; apparel/outdoor/rodeo experience a plus Passion for the western culture and its values Experience conceptualizing and directing photo and video shoots Superior storytelling, written, oral, proofreading and presentation skills Comfortable guiding and mentoring a team Familiarity of media channels including social, video and TV Knowledge of Google Analytics and digital marketing strategies Strong attention to detail and analytical skills with high level of accuracy Self-starter building programs from the ground up Ability to manage multiple projects at a time, make decisions and solve problems Strong people skills – Approachable and personable Essential Requirements: Must be able to occasionally lift up to 40 pounds Ability to travel occasionally, as required ***This position is in office only at our headquarters based in Denver, CO.