Working from the Creative Director's overarching brand vision, set and uphold the creative direction for all studio output — including product photography, lifestyle content, video, and social-first formats — across Meyer's brand portfolio.Develop shot concepts, visual treatments, and content frameworks for each production, translating campaign briefs and brand direction into executable creative plans for the studio team.Establish and maintain visual standards for studio photography and video: lighting approaches, styling direction, composition, color, and overall aesthetic — ensuring consistency across shoots, brands, and channels.Collaborate with the cross-functional partners to ensure studio content channel output feel cohesive across touchpoints — shelf, screen, and social. In alignment with the Creative Director's campaign direction, develop content that performs across DTC, social, marketplace, and retail channels — understanding the distinct requirements of each.Partner with the Creative Ops Manager to maintain a clear view of the studio production calendar, flagging creative dependencies and ensuring content is ready to support campaign and launch timelines.Collaborate with channel and brand teams to understand content needs, translating downstream requirements into production briefs without losing creative focus. Lead, mentor, and develop a studio team and any external contractors to execute creative photo & video shoots.Translate the Creative Director's expectations into clear creative standards for the team — giving direct, specific feedback that raises the quality of output across every role.Foster a studio environment where the team executes with craft, speed, and ownership — and where creative problems are solved proactively rather than escalated. 6+ years of creative experience with at least 2 years in an art direction or creative lead role overseeing photo and/or video production — ideally within a consumer brand, in-house studio, or content-forward agency.Strong portfolio demonstrating range across product photography, lifestyle content, and video — with clear evidence of art direction, not just execution.Deep understanding of how content functions across channels: DTC, social, marketplace, and retail each have distinct visual and format requirements, and this role needs to direct for all of them.Proven ability to translate a brand's creative vision into specific, actionable direction on set — comfortable giving clear notes to photographers, videographers, and stylists in real time.Experience leading a studio or content team; comfortable managing a mix of creative and production roles.Strong collaborator who works well alongside a Creative Director — able to receive direction, interpret it precisely, and carry it through to execution without departing from established vision.Familiarity with post-production workflows and what well-directed studio content looks like through the full pipeline. The Creative Director's brand vision is expressed clearly and consistently across all studio photography, video, and content output.Studio productions run with creative clarity — the team knows what they're making and why, and shoots don't require significant rework after the fact.Content arrives at channel teams ready to deploy, calibrated for the platform, and on-brand without exception.The studio team is developing creatively, producing stronger work with more independence over time.
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