Creative Strategist, Paid Media (Ryze Superfoods LLC; Austin, TX)

**COMPANY** 🌱
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RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement 🏠, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee ☕🍄 delivering clean energy ⚡, mental clarity 🧠, and immune support 🛡️. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth 📈 and a community of over 1 million active subscribers. 🎉

DTC remains the foundation, but RYZE has expanded into mass retail 🛒, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027 🚀. RYZE is uniquely positioned to redefine how people think about daily wellness. ✨

We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started! 🌱🔥

**WHAT YOU'LL DO** 🎯
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The Paid Media Creative Strategist owns the creative and messaging strategy for paid media and search-driven campaigns, with a strong focus on static ad formats. This role drives performance-focused creative development through data analysis, structured testing, and cross-functional collaboration to support customer acquisition, revenue growth, and scalable digital marketing performance.

**WHAT YOU'LL DO** 🎯
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****Paid Media Creative Strategy (Static Ads)****

* Own the creative and messaging strategy for paid media and search-driven campaigns, emphasizing static ad formats.
* Develop campaign concepts, creative frameworks, and testing roadmaps aligned to acquisition and revenue goals.
* Establish scalable creative strategies that improve performance across digital advertising channels.
* Translate brand positioning into performance-driven creative executions.

****Performance Analysis, Tracking & Reporting****

* Analyze digital marketing performance of static creatives using key metrics including:

+ Click-through rate (CTR)
+ Customer acquisition cost (CAC)
+ Cost per acquisition (CPA)
+ Return on ad spend (ROAS)
+ Campaign-level KPIs
* Translate performance data into actionable insights and strategic recommendations.
* Deliver regular reporting and performance updates to marketing leadership.

****Creative Optimization & Experimentation****

* Optimize creative assets, messaging, and formats based on performance trends and audience behavior.
* Lead structured experimentation programs including A/B testing and creative testing frameworks.
* Apply funnel and conversion insights to continuously improve engagement and conversion efficiency.
* Identify winning creative patterns and scale high-performing concepts.
* Docusign Envelope ID: E0B9858F-C262-48B9-B885-EF1ECA1891AF

****Leadership & Quality Assurance****

* Lead and manage designers and QA support teams.
* Set creative priorities and ensure alignment with marketing and performance objectives.
* Review deliverables to maintain quality, accuracy, and brand consistency.
* Oversee workflows, timelines, and asset delivery across campaigns.

****Cross-Functional Collaboration****

* Partner closely with media buying, performance marketing, CRO, and analytics teams.
* Align creative strategy with paid media execution and search marketing objectives.
* Integrate performance learnings into ongoing creative planning and scaling strategies.
* Support integrated marketing initiatives across multiple digital channels.

****Digital Retail & E-Commerce Creative Strategy****

* Develop and optimize creative assets for digital retail platforms such as Amazon and Target.
* Ensure assets meet platform specifications while maintaining conversion-focused messaging.
* Align creative execution with search visibility and e-commerce performance goals.

****Conversion Rate Optimization & Content Funnels****

* Collaborate with CRO teams on advertorials, listicles, and content-led landing experiences.
* Contribute to visual direction, messaging hierarchy, and testing strategies.
* Support initiatives designed to improve website conversion rates and funnel efficiency.

****Campaign Planning & Multi-Channel Execution****

* Support planning and execution of online marketing initiatives across paid media and performance channels.
* Help define campaign concepts, rollout strategies, and testing plans.
* Ensure creative readiness across platforms and campaign launches.
* Supervise: Graphic Designers

**WHAT WE'RE LOOKING FOR** 🔍
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* Bachelor’s degree in Marketing, Advertising, Communications, or related field
* 3 years of experience as a Paid Media, Creative Strategy, Performance Marketing, or Digital Advertising.

**WHY JOIN RYZE 🌟**
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* This isn't just an editing role—it's an opportunity to become a stronger performance creative, understand what makes ads convert at scale, and grow within a fast-moving creative team.
* Learn directly from performance data: see which ads are winning, understand why they're working, and use those insights to improve your own creative decisions.
* Learn from top-performing creatives in weekly creative and learning sessions where we break down winning ads, consumer psychology, performance marketing principles, and new creative approaches.
* Work with the latest AI creative tools, with access to leading AI video, image, voice, and generation platforms.
* Continuous learning & development, with access to courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques.
* Room to grow beyond the editor role as RYZE's creative team expands, with opportunities to step into leadership, management, training, and specialized creative roles.
* High creative ownership: contribute ideas, experiment with new formats, and help shape how RYZE approaches performance creative.
* Performance-based bonuses for strong-performing creatives when their ads reach key performance milestones.

**WHAT WE OFFER** 🌟
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**Benefits**
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* Competitive hourly or monthly contract compensation 💰
* Opportunity to work on high-impact performance creative for a fast-growing brand 🚀
* Access to RYZE creative assets, tools, templates, and performance insights 🎨