July 3, 2025

Design Director + Project Lead

Matchstick Minneapolis, Minnesota

The Design Director + Project Lead plays a pivotal role in facilitating the forward momentum of company and client priorities as an engine for creative vision and dynamic storytelling. This role is expected to be a leader in multiple projects and will be relied on to call plays within the creative process and provide clear and service-oriented communication to Open Book clients throughout project duration. Devise project strategy • Provide creative and strategic direction, for ones own work and for the creative team, that aligns with project goals and tells a story that is authentic to the client and engaging to target audiences • Activate and maintain workflows by calling plays that maximize team capacity and lead to project goals and client satisfaction • Provide strategic insight to identify a clients core distinctives, needs, and brand challenges • Use both intelligence and blank-slate imagination to conceive of core story concepts that visualize a simple and profound idea, pave the way for a visual brand language, and offer strategic connections • Offer vision and creative solutions that crack the code for how an organization shows its story • Clearly and compellingly communicate strategies and concepts through cogent design, writing, and verbal communication Create, collaborate, and direct • Give voice to an organizations unique vision through creative, beautiful design that clients recognize themselves in • Tailor visual tone, style, and approach based on different arenas and audiences • Develop brand systems (logos and visual elements) that bring distinction, cohesion, and flexibility to how an organization shows its story through its brand • Design within existing brand systems in ways that preserve an organizations signature brand identity while continually elevating how the brand is expressed through creative imagination • Collaborate with the creative team to execute branded content across multiple platforms; this will include designing narrative storybooks, websites, video storyboards, environmental graphics, and more • Present work and constructively engage with ideas and feedback in internal work sessions and client meetings • Equip and activate the creative team to take creative direction forward • Collaborate with the creative team to ensure design and messaging integrate and support each other Lead and manage other creatives • Provide regular leadership, feedback, and direction to members of the Open Book creative team and any outside collaborators, as relevant • Seek learning and growth opportunities that support creative development and flourishing of direct report(s)

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