March 18, 2026

Designer - Textile & Apparel Graphics

Athleta San Francisco, California

About the Role We are seeking a Graphic Designer with a strong focus on typography, visual storytelling, and graphic systems to shape the seasonal identity of our product. This role is centered on creating compelling, brand-right graphics that translate seamlessly across apparel and accessories. You bring an elevated design sensibility, a refined eye for type and composition, and the ability to build graphic narratives that feel both culturally relevant and commercially strong. What You'll Do • Graphic Development • Create original typography, graphic motifs, and visual concepts aligned with seasonal direction and brand DNA • Develop typographic explorations ranging from bold, expressive statements to clean, minimal brand marks • Build graphic systems, badge/icon libraries, and lockups that translate across categories and product formats • Partner with Concept, Design and Merchandising teams to shape seasonal graphic narratives • Research cultural, global, and competitive graphic trends to inform concept direction • Present graphic concepts and storytelling frameworks to internal partners and leadership • Execution & Technical Craft • Prepare production-ready artwork files with accuracy in scale, separations, placement, and formatting • Provide detailed color callouts, proportion notes, and placement direction to ensure design integrity • Partner with Production and Tech teams to ensure graphics execute successfully across fabrics and silhouettes • Manage multiple seasons and deadlines in a fast-paced environment • Surface / Print • Understanding of print techniques (screen, heat transfer, digital, sublimation) and how they interact with different fabrications • Support surface design development when needed, applying strong graphic sensibility Who You Are • 4–6+ years of graphic design experience, ideally within apparel, lifestyle, or fashion • Strong portfolio showcasing typographic exploration, badge/icon development, and elevated graphic sensibility • Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) • Strong understanding of composition, hierarchy, scale, and color theory • Experience balancing expressive creativity with technical precision • Excellent communication and organizational skills, with the ability to manage multiple projects • Experience in surface or textile pattern design is preferred • Familiarity with 3D visualization tools such as CLO

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