Aug. 9, 2021

Digital Advisor

Confidential Atlanta, Georgia

_**Asbury Automotive Now Hiring a Digital Advisor To Join Our Growing Marketing Team! **_ _Our digital team creates all SEO, content creation, broadcast emails, and all digital marketing management in-house._ **_With the recent expansion of the team came a new marketing office that is very_ _Google-Esque;_** **_no more cubes, no offices, just a fun, creative, collaborative environment_ _with a culture that provides professional & organizational growth. _** **Digital Advisor Primary Responsibilities:** _ **(8 stores per advisor, reports to Regional Digital Manager)**_ * Manage all aspects of dealership retail websites from aesthetics to functionality on mobile and desktop with guidance from Regional Digital Manager as well as maintain a full-service support structure for the websites you manage including quality assurance auditing, troubleshooting any site errors regarding pricing, inventory, and 3rd party plugins * Create COOP eligible and compliance approved digital assets, graphics, and landing pages for each dealership's traditional & digital initiatives * Gather special offers from each department at a variety of dealerships to create assets for the website, email campaigns, Facebook, and other mediums * Improve the dealerships organic search exposure by optimizing and creating on-site content ranging from landing pages to blogs * Work proactively with the General Manager's to coordinate & build a cohesive multichannel digital and traditional marketing message for each department across every dealership * Work with Regional Digital Managers to create ROI reports & provide other analyses to dealers on a monthly basis * Confidently and intelligently speak about stores digital prowess with all stakeholders and ability to work closely with social media co-workers on SEO projects & Facebook initiatives * Coordinate with GM's and RDM's to optimize and report out on 3rd party endemic sites * Create basic HTML e-blast templates, and help stores market to their database * Submit sites and assets to OEM & FTC compliance regulations **Job Qualifications:** * Bachelor's degree preferred * Maintain valid driver's license and MVR within company policy requirements * Expertise in graphic design, ability to utilize Adobe Photoshop and other design software required * Proficient in HTML and CSS * Excellent on-site SEO knowledge * Website optimization understanding of platforms such as Dealer.com and CDK * Self-starter manages time and conditions. * Conducts themselves professionally at all times and works well under pressure. * Good interpersonal skills and ability to work successfully in a team environment.

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