Digital Content Designer & Coordinator

As the Digital Content Designer, you will give life to the Pure Watercraft brand by creating, deploying and measuring innovative and branded content for our website and social media platforms. You are a design enthusiast who lives for video editing, and is a pixel perfectionist, who understands the ins and out of designing engaging digital content for our website, email campaigns and social media platforms including Instagram, Twitter, Facebook and LinkedIn. **Responsibilities:** * Edit photos, videos, create motion graphics, and social media content for websites and email marketing campaigns * Schedule, post and monitor social media campaigns and own content ideation, and implementation schedules * Maintain social media accounts to grow or establish presence on new media, as well as established outlets, including but not limited to: Facebook, Instagram, Twitter and LinkedIn * Analyze content/campaign performance and recommend any necessary programming changes, providing reporting to justify changes. * Combine digital, print, website marketing and social media management skills to generate and enhance company media presences, including interacting with customers, promoting brand-focused interactive and engaging content in order to increase the number of leads, pre-orders and sales * Develop new methods of driving interactions with designated target communities across social platforms * Experiment with audience engagement and community management * Monitor news and trends consistently across all social media platforms * Support new methods of driving audience engagement **Ideal Experience:** * 3-5 years of graphic design experience, particularly in conjunction with social media * Solid design technical skills including but not limited to: Photoshop, Illustrator, and Adobe CC, Premiere, After Effects, etc * Experience with video editing tools * Experience creating landing pages * Good written english and attention to factual accuracy and proper spelling, punctuation and formatting norms suitable to the message medium * Experience with Wordpress and Google Analytics and Facebook Ads * Experience using social media management and scheduling tools like Hootsuite, Sprinkler, Facebook Insights, Google Analytics, Klaut. * Knowledge of SEO fundamentals * Wordpress knowledge is a plus.