Digital Designer

The designer will collaborate closely with Marketing partners and other internal teams to ensure cohesive and effective campaigns across digital channels. Collaborate with Marketing, content creators/writers, developers, art director, fellow designers, and external agencies to translate requirements into effective digital experiences, ensuring brand consistency and adherence to design best practicesCreate visually compelling assets for social media, paid advertising, and company websites/digital platforms, aligning all creative work with business objectives and the brandBring UX/UI thinking and best practices to digital design work and stay current on the evolution and trends in this spaceConduct discovery and alignment activities (e.g., design/content audits, competitive analysis, stakeholder interviews, and co-creation/journey mapping) to inform design direction and strategySynthesize user needs and business objectives to create UX deliverables (e.g., wireframes, user flows, and prototypes) and validate solutions through testing and stakeholder feedbackBring fresh perspectives and challenge the status quo to deliver solutions that help Allspring stand out among competitorsUse industry-standard design and prototyping tools to efficiently execute concepts, iterate, and deliver production-ready assetsContribute to and apply Allspring’s design system/component library to maintain visual and interaction consistency and improve delivery speed across channelsUse HTML/CSS knowledge and browser developer tools to evaluate the current site design, identify effective and problematic patterns, and create a refreshed, scalable style guide that balances existing site implementation with modern best practices and design improvements.Partner with developers to provide clear design specifications and assets, support implementation, and perform production QA to ensure high-quality executionIterate and optimize creative and UX based on user feedback, testing (e.g., A/B), and performance insights in partnership with Digital Marketing and AnalyticsDeliver pixel-perfect, dev-ready designs by defining padding, typography, and responsive behavior across desktop and mobile breakpoints, ensuring designs translate from Figma into development with minimal interpretation or rework Required Qualifications Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary bonus programs, or other annual or non-annual incentive or sales plans.)