Digital Designer

Description

**Position Overview**

Under the direction of the Global Brand Art Director, the Digital Designer is responsible for creating visually compelling and engaging digital content for our consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. You will work closely with the marketing, product, and e-commerce teams to develop a wide range of digital assets that enhance our online presence and drive customer engagement. This is a non-supervisory position.

**Responsibilities**

*Design & Creativity:*

• Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials.

• Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY.

• Ensure consistency in brand messaging and visual style across all digital platforms.

• Assist with planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements.

*Website & E-Commerce Support:*

• Design user-friendly web pages and landing pages that optimize the user experience and drive conversions.

• Collaborate with web developers to implement designs and ensure technical feasibility.

• Continuously improve website design based on user feedback and analytics.

*Social Media & Content Marketing:*

• Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement.

• Work with the content team to create infographics, banners, and interactive content that support marketing initiatives.

*Email Marketing:*

• Design and build email templates that are visually appealing and responsive.

• Ensure emails are compatible across various devices and email clients.

*Video & Motion Graphics:*

• Create basic animations and video content for digital campaigns.

• Edit and optimize video content for various digital platforms.

*Print:*

• Design large format print graphics including banners, murals and vehicle wraps.

• Elevate the brand presence at retail through engaging brand experience zones, product packaging, on-product graphics and other merchandising support.

*Project Management:*

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.

• Coordinate with internal stakeholders to gather requirements and feedback.

*Marginal Job Functions:*

• Other projects as needed.

Requirements

*Education:*

• Bachelor’s degree in graphic design, Digital Media, Visual Arts, or a related field.

*Experience:*

• Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Experience with web design tools such as Sketch, Figma, or Adobe XD.

• Basic understanding of HTML/CSS is a plus.

• Familiarity with email marketing platforms and best practices.

*Other Requirements:*

• A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics.

• A valid driver’s license is required.

• Domestic travel up to 10%.

**Benefits:**

We offer an excellent compensation package and team-oriented work environment with growth opportunities. *Some of our outstanding benefits include:*

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs

*Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.*