Digital Designer (Remote US)

You will be the person who builds and maintains Directive's visual identity, produces the ad creative that runs across our own paid programs, and designs the sales materials that our growth team puts in front of enterprise prospects. • Design and produce static ad units across all required platform specs and aspect ratios (1:1, 9:16, 16:9) — LinkedIn, Meta, TikTok, programmatic display • Produce motion graphics and short-form video cutdowns in :15, :30, and :60 formats, optimized for social advertising platforms and attention spans • Edit existing video assets into high-performing ad units tailored to platform specifications — you can take raw footage and produce a polished cut without a dedicated video editor • Collaborate with the media team to interpret campaign performance data and translate those signals into creative decisions — watch time, CTR, scroll-stop rate all inform your next iteration • Build and execute A/B creative tests: develop variant hypotheses, design the test assets, and close the loop on what the data says • Maintain visual consistency and brand standards across all ad creative while adapting deliberately to different audiences, divisions, and platform contexts That is your work to design. Experience & Portfolio • 3–5 years of professional design experience, with a meaningful portion in an agency, professional services, or B2B marketing environment • A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results • Demonstrated experience designing for paid social platforms (LinkedIn, Meta, TikTok, YouTube) — you understand platform specs, attention constraints, and what makes something stop a scroll • At least 1–2 years of motion graphics and short-form video production experience — this is not a nice-to-have • Experience designing sales and pitch materials for a professional services or B2B context — you understand the difference between marketing to a growth team and marketing to a buying committee • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations. We are evolving and the brand, the paid creative program, and the sales materials all need to catch up to that ambition simultaneously.