Digital Marketing Manager

NAYA Middle Eastern Counter & Grill (eatnaya.com) is a market-leader in the fast casual space, is looking for a skilled Digital Marketing Manager to join our team. The position is responsible for owning social media strategy, developing and producing visual storytelling across all social channels and focus on building our brand awareness The ideal candidate must be knowledgeable about the fast-casual restaurant landscape and have the ability to capture appealing food photos and create content. RESPONSIBILITIES INCLUDE: • Plan and implement organic social media strategies in support of brand and business goals, driving revenue, awareness and engagement • Lead and execute live-capture strategy and storytelling, both photo and video • Oversee asset creation and lead photoshoots for social channels. • Compose all social media captions across channels, create Instagram Stories, Facebook and TikTok • Study competitive landscape to identify seasonal trends, strategic ideas, best practices and social innovation • Monitor and analyze social trends & metrics to propose effective strategies for growth • Find top influencers, develop relationships, and manage ongoing paid influencer campaigns and activations • Serve as the liaison between People Operations, Catering and Special Event Sales and other departments as it relates to mobile and social media efforts. • Plan new store openings, events and more • Responsible for the day-to-day execution of marketing initiatives • Manage ongoing email campaigns with regular updates on performance of all email campaigns (open rate, click through, conversions, etc.)