Sept. 14, 2021

Digital Marketing Specialist

Confidential Eugene, Oregon

Explore Washington Park (EWP) EWP is a 501(c)3 non-profit dedicated to providing access and visitor services to Washington Park in Portland, Oregon. We are One Park – a community of destinations. We are an equal opportunity employer and are committed to building a diverse team that represents a variety of backgrounds and perspectives. As part of a team dedicated to improving access to Washington Park, the position works to ensure the organization’s messaging and marketing materials reflect the organization’s commitment to diversity, equity, accessibility, and inclusion and are welcoming and inclusive of a diverse community. Digital Content – Estimated percent of time: 55% Social Media: ▪ Develop, post, and manage on- brand social media content that coincides with overall marketing/communication strategies ▪ Actively monitor EWP & partner channels, and engage with and grow social community on platforms, including but not limited to, Instagram, Facebook, Twitter ▪ Track metrics, ROI, and create analytic reports, and manage social media budget Website: ▪ Maintain, update, create, and publish content to EWP’s website as well as any campaign sub-sites ▪ Ensure ongoing usability, accessibility, and SEO of website(s) ▪ Use Google Analytics and other tools to track metrics and create analytic reports ▪ Support Senior Communications Manager in the creation of a new website Email Marketing: ▪ Design and optimize email templates for newsletters, emails, and other communications ▪ Create and write content ▪ Manage listserv, schedule sending, and provide regular tracking and insights Graphic Design & Production – Estimated percent of time: 35% ▪ Develop and design on-brand creative, including collateral, signage, and ad campaigns to support marketing/communication initiatives and other organizational priorities ▪ Support staff in creating reports, presentations, and other materials ▪ Manage contracts with outside consultants to support larger design, graphic, and printing projects Other responsibilities – Estimated percent of time: 10% ▪ Assist in other marketing/communications initiatives and special projects ▪ Other duties as assigned Qualifications Skills: ▪ Bachelor’s degree in a related field preferred but not required, plus 3-5 years of work experience in digital marketing and graphic design ▪ Advanced skills in Adobe Creative Suite and Microsoft Office Suite programs ▪ Demonstrated understanding of excellent visual design principles ▪ Experience in web design with knowledge of HTML, Google Analytics, SEO, CRM, WordPress, and email marketing software ▪ Proven success utilizing the functionality of and building audiences on social media channels, including Instagram, Facebook, and Twitter ▪ Detail-oriented with strong project management and problem-solving skills ▪ Strong written and verbal communication skills Competencies: ▪ Strong work ethic and personal accountability ▪ Must be a self-starter who can handle multiple priorities, and work with limited direction and oversight ▪ Proven track record of working well with others, adapting to others’ work styles, and professional interactions with co-workers and vendors ▪ Commitment to increasing equitable access to Washington Park and ensuring marketing and communication materials are inclusive of a diverse community ▪ Proficiency in a second language preferred but not required ▪ Ability to be flexible and adapt to changing priorities, new challenges, and workplace transitions To Apply Application packets must include the following to be considered: cover letter, resume, and work samples.

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