Digital Media Designer II

The South Carolina Department of Consumer Affairs is the state’s consumer protection agency. An early adopter of social media, SCDCA has a presence on Facebook, Nextdoor, YouTube and more platforms. Maintain a content strategy and editorial calendar including new and repurposed content, developing strategies to repurpose existing content in the most effective mediums.Design unique and on-brand graphics for daily social media content.Forecast, measure, analyze, and report impact of campaigns; course-corrects as needed throughout execution.Must be able to prepare monthly analytic reports summarizing social media and website activity with minimal errors.Coordinate with peers to identify content gaps and opportunities for new content that will drive visits and conversions.Edit and maintain agency website, ensuring content is organized in a user-friendly manner and updating documents and pages as necessary.Increase engagement by fostering relationships with federal, state and local agencies, community organizations and professional organizations.Ability to establish good rapport and provide accurate and timely responses to the public via social media and web platforms.Assist in the facilitation of internal projects such as webinars.Maintain awareness of new and innovative digital trends and tactics. Experience analyzing social media metrics.Knowledge of current website design, best practices and principles.Experience developing paid and organic social media campaigns; familiarity with Non-profit marketing.Comfortable reaching out to new organizations to develop relationships.Strong sense of design.Must be able to prioritize tasks and use sound judgment to complete complex special projects with limited guidance under tight deadlines.Must be extremely adaptable and able to follow a task or directive through, despite unfamiliarity with task at hand. HootSuite, Google AnalyticsProficiency and experience with social media applications, including Facebook, Instagram, Nextdoor, and YouTubeExtensive experience of the Adobe Creative Suite, including InDesign, Illustrator, Premiere and PhotoshopMicrosoft Office SharePoint Server or similar CMS softwareMicrosoft Excel, Word, and PowerPoint Audiovisual/production experience preferred but not required