• Ensure every asset is formatted properly for speed, clarity, and brand consistency. • Collaborate with email/SMS marketing roles on A/B testing of creative to optimize CTR and conversions. • Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval. Systemized Design & Collateral • Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines. • Ad/Email Performance: Engagement (CTR, conversions) tied to design quality.
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