E-Commerce Graphic Designer

Gameday Couture, LLC is a company focused on enhancing the visual experience of their brands across digital platforms. The Ecommerce Graphic Designer will be responsible for creating high-quality design assets for various marketing channels, improving creative workflows, and collaborating with multiple teams to drive customer engagement and conversion.

Responsibilities

Own the visual presentation of the Gameday Couture and ShopTheSOHO ecommerce experience by designing homepage hero banners, collection landing pages, promotional graphics, and seasonal campaigns across desktop and mobile. You'll partner with the Ecommerce and Marketing teams to create conversion-focused experiences that strengthen merchandising, storytelling, and the overall customer journeyCreate engaging email graphics that support our ecommerce marketing strategy while maintaining strong brand consistency. You'll design promotional emails, collection launches, product spotlights, automated lifecycle campaigns, and seasonal marketing initiatives within KlaviyoBeyond designing individual campaigns, you'll help establish reusable templates and design systems that allow our team to produce high-quality emails more efficiently. You'll also collaborate with the Email Marketing team on A/B testing creative concepts and continuously refine graphics based on campaign performance and customer engagementDesign static, motion, and video creative for Meta, Pinterest, Google, and other paid channels. Work with the Paid Media team to develop creative variations, monitor advertising trends, and continuously improve assets using campaign performance insightsPrepare ecommerce-ready product imagery through professional retouching, color correction, compositing, and production preparation. Organize PSD files, optimize assets for web, and support Photoshop automation workflows that improve production efficiency across large product launchesDesign digital and print assets that support marketing initiatives across social media, SMS, website promotions, packaging, retail collateral, events, presentations, and trade shows. Every asset should reinforce a cohesive brand identity while supporting campaign objectivesHelp improve how creative work gets done by developing reusable templates, organizing digital assets, standardizing production workflows, and identifying opportunities to automate repetitive tasks. You'll also help evaluate emerging AI tools and technologies that improve efficiency while maintaining Gameday Couture's creative standardsWork closely with Creative, Photography, Marketing, Ecommerce, Paid Media, and Product Development teams to bring campaigns to life. You'll manage multiple priorities, communicate effectively, contribute creative ideas, and thrive in a fast-paced, collaborative environment
Skills

5+ years of graphic design experience in ecommerce, retail, fashion, or digital marketingStrong portfolio showcasing ecommerce and marketing designAdvanced Adobe Photoshop skillsExperience designing for web, email, paid media, and socialStrong understanding of typography, layout, branding, and visual hierarchyExcellent organizational and project management skillsExperience with apparelExperience with ecommerce merchandisingExperience with KlaviyoExperience with product photographyExperience with AI toolsExperience with Shopify
Company Overview

Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. It was founded in 2010, and is headquartered in Tulsa, US, with a workforce of 11-50 employees. Its website is https://www.gamedaycouture.com/.