Ensure every asset is formatted properly for speed, clarity, and brand consistency. Manage large asset libraries in Dropbox with consistent naming conventions for fast team retrieval. Systemized Design & Collateral Help establish a design system for the ecommerce division: templates, typography rules, sizing standards, and brand consistency guidelines. AI Fluency: Comfortable testing and integrating new AI/automation tools into the design process. Ad/Email Performance: Engagement (CTR, conversions) tied to design quality.
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