Enrollment Counselor

The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design. This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video. Manage a defined geographic territory (regional and/or national) Develop and execute an annual recruitment plan (travel, school visits, events, communications) Build relationships with: High school counselors and educators Community-based organizations Transfer institutions and community colleges Identify and grow “right-fit” student pipelines aligned with PCA&D programs Guide prospective students and families through the admissions process from inquiry to deposit Conduct admissions interviews and portfolio reviews (as applicable) Execute targeted yield strategies, including: Personalized outreach (email, phone, SMS) Event follow-up and conversion campaigns Collaboration with Financial Aid on affordability conversations Support admitted student engagement and reduce summer melt Utilize Slate to: Manage territory activity and communication plans Track student engagement and funnel progression Maintain accurate and timely data entry Monitor performance metrics including: Inquiry generation Application completion Admit-to-deposit conversion Contribute to reporting on territory performance and ROI