Enrollment Counselor

The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design.

This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video.

Success in this role will be defined by the ability to:

Build and sustain inquiry and applicant pipelines within assigned territories
Translate student interest into applications, admits, and deposits
Deliver high-impact, personalized recruitment experiences (in-person and virtual)
Utilize CRM data to inform strategy and improve conversion outcomes

As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals.
About Pennsylvania College of Art & DesignAt Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community.
As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals.

Key Responsibilities
1. Territory Management & Student Recruitment

Manage a defined geographic territory (regional and/or national)
Develop and execute an annual recruitment plan (travel, school visits, events, communications)
Build relationships with:
High school counselors and educators
Community-based organizations
Transfer institutions and community colleges
Identify and grow “right-fit” student pipelines aligned with PCA&D programs

2. Travel, Events & Representation

Represent PCA&D at:
High school visits and college fairs
National portfolio days and recruitment events
On-campus programs (Open Houses, Accepted Student Days, portfolio reviews)
Plan and execute territory-based and virtual recruitment events
Deliver engaging presentations that reflect PCA&D’s brand and programs

3. Student Engagement & Yield Strategy

Guide prospective students and families through the admissions process from inquiry to deposit
Conduct admissions interviews and portfolio reviews (as applicable)
Execute targeted yield strategies, including:
Personalized outreach (email, phone, SMS)
Event follow-up and conversion campaigns
Collaboration with Financial Aid on affordability conversations
Support admitted student engagement and reduce summer melt

4. CRM, Data & Reporting

Utilize Slate to:
Manage territory activity and communication plans
Track student engagement and funnel progression
Maintain accurate and timely data entry
Monitor performance metrics including:
Inquiry generation
Application completion
Admit-to-deposit conversion
Contribute to reporting on territory performance and ROI

5. Marketing & Communications Collaboration

Partner with Marketing to:
Execute territory-specific campaigns
Provide feedback on messaging and student insights
Support content development (student stories, program highlights, social media)
Ensure consistent, on-brand communication aligned with PCA&D voice and strategy

6. Cross-Functional Collaboration

Work closely with:
Academic departments and faculty
Financial Aid team
Student Life and Residence Life
Support program-specific recruitment efforts, including:
Portfolio-required majors
Interview-based programs such as Live Experience Design & Production

7. Access, Equity & Compliance

Promote access and opportunity for:
First-generation students
BIPOC students
Pell-eligible populations
Ensure compliance with institutional policies and regulations (FERPA, etc.)

Pay: $35,000.00 - $50,000.00 per year
Benefits

Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan