Exclusive Brand Packaging Designer

About the position The Exclusive Brand Packaging Designer is responsible for leading the visual design and execution of packaging across the company’s exclusive brand portfolio. The position plays a key role in shaping how exclusive brands are presented both in-store and online. Responsibilities Packaging Design & DevelopmentConceptualize and design innovative packaging for exclusive brand products across multiple categories.Create layouts, dielines, and production-ready artwork that align with brand standards and manufacturing requirements.Ensure packaging designs are functional, cost-effective, and optimized for both retail shelf presence and e-commerce presentation.Brand Identity & Visual ConsistencyMaintain and evolve visual identity standards for exclusive brands across packaging systems.Ensure consistent use of typography, color, imagery, iconography, and messaging hierarchy.Develop scalable packaging systems that create strong brand blocking and recognition across product lines.Prepress & Production CollaborationPrepare print-ready files and collaborate with printers and vendors to ensure accurate production execution.Review proofs and press checks for color accuracy, structural integrity, and quality control.Partner with sourcing and merchandising teams to understand material constraints and timelines.Cross-Functional CollaborationWork closely with merchandising and the exclusive brands team to align packaging with product positioning and campaign strategies.Support new product launches, brand refresh initiatives, and packaging optimization projects.Incorporate feedback while maintaining strong design integrity and brand standards.Continuous Improvement & InnovationStay informed on packaging trends, materials, sustainability practices, and competitive landscape.Identify opportunities to enhance packaging functionality, sustainability, and shelf impact.Contribute to long-term brand strategy through thoughtful design solutions.Requirements