Freelance Graphic Designer

More than a cup of coffee

Founded in 1994 in Louisville's Highlands neighborhood, Heine Brothers' Coffee has grown into a regional icon — a 100% organic, fairly traded coffee roaster with 18 locations across Louisville and Southern Indiana. We're not just a coffee company; we're a community institution built on the belief that doing business responsibly and doing it well aren't at odds.

The Role

We're seeking a talented freelance graphic designer to help bring the Heine Brothers' visual identity to life across seasonal campaigns, in-store materials, merchandise, digital content, and community events. You'll work closely with our marketing team on a project-by-project basis, contributing your creative eye to a brand that's as much about people as it is about coffee.

Key projects will include:
• Seasonal menus, promotional posters, and in-store signage
• Social media graphics, email headers, and digital campaign assets
• Merchandise concepts (cups, totes, apparel, packaging)
• Event materials for community initiatives and fundraisers
• Brand collateral in support of wholesale and B2B efforts

What we're looking for

Required
• 3+ years of professional graphic design experience
• Strong portfolio demonstrating brand design, print, and digital work
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Ability to work within an established brand identity while bringing fresh ideas
• Excellent communication and reliable project turnaround
• Experience preparing print-ready files and digital assets

Preferred
• Experience with food, beverage, or hospitality brands
• Familiarity with Canva for team collaboration
• Passion for sustainability, local business, and community values
• Louisville-area knowledge and familiarity with the Heine Brothers' brand
• Experience with social media content creation

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