Freelance Graphic Designer

Cogent Analytics is a business consulting firm dedicated to helping small and mid-sized companies achieve sustainable growth and long-term success. Through strategic guidance, operational support, and data-driven insights, Cogent partners closely with clients to improve profitability, efficiency, and overall business performance. The team values accountability, collaboration, and delivering measurable results for the organizations they serve.

We are seeking a highly creative and experienced Graphic Designer with a strong background in branding and B2B design. This role will play a key part in elevating and refreshing our visual identity across multiple platforms. The ideal candidate brings both strategic thinking and hands-on design expertise, with the ability to manage multiple projects and collaborate across teams.

Key Responsibilities

Develop original visual concepts using tools such as Adobe Creative Suite (InDesign, Illustrator) and CanvaDesign a wide range of assets including branded graphic design elements, branding materials, website graphics, templates, email signatures, and marketing collateralCollaborate with marketing, leadership, and stakeholders to interpret needs and present compelling design solutionsEnsure all creative output aligns with established brand guidelines and maintains a high standard of qualityManage multiple projects simultaneously while meeting tight deadlinesContribute to brand refresh initiatives, including updates to colors, typography, and visual assetsCreate and refine assets such as business cards, LinkedIn banners, email signatures, and website components

Qualifications

Minimum 5 years of professional graphic design experience (10+ years preferred)Strong portfolio demonstrating branding and B2B design workProficiency in Figma, Adobe InDesign and/or Illustrator, and CanvaAbility to design across a variety of styles and mediumsBlend of technical expertise and creative thinkingExperience working within B2B industries, ideally aligned with consulting or professional services (Preferred)Local to Greensboro, NC or able to commute for occasional in-person collaboration (Preferred)Exceptional attention to detailStrong collaboration skills with the ability to take direction from multiple stakeholdersOpen to feedback and willing to iterate on designsEffective communicator who is responsive and reliableHighly creative with the ability to think outside the box and push bold branding concepts

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.