pbl is the loop between climbers and their gyms. Climbers log sends and rate routes in the mobile app. Their gym sees all of it in real time in the portal. we're heading into beta with real gyms waiting on it, and we need someone helping us make the brand visible everywhere that matters.
You'd be pbl's first graphic designer. You'd work with Kaitlyn on brand (she owns the identity system) and Brian on marketing (he sets the direction and briefs). Your job is to take our brand into every surface we need it on. Flyers, posters, banners, event materials, social assets, campaigns, print-ready files for our gym partners, etc.
The brand identity already exists. You're the one bringing it into all the places it needs to live, and helping it evolve where it makes sense.
Design print materials: flyers, posters, banners, event graphics, anything our gym partners need in their facility
Produce digital assets for social, campaigns, and partner communications
Work inside the brand system. Partner with Kaitlyn on brand evolution and Brian on marketing priorities
Solid graphic design background with a portfolio that shows range across print and digital
Fluent in Illustrator and InDesign
Comfortable in an existing brand system. You take a brief, ask the right questions, and ship.
Bonus if climbing, the outdoors, or action sports speak to you. Designers who need a detailed art directive for every asset
Anyone looking for a full-time salaried design role. This is scoped contract work.
Anyone who wants to rebuild a brand system from scratch. Contract, pay-per-job. We scope each engagement up front with a project rate that matches standard market rates for graphic design. We don't care when or where you work. We care that the work is good, and that you're the kind of person who notices when something's off and fixes it before anyone asks.
Lead with what pulls you in, not your linkedin.
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