GenAI Graphic Specialist

You will create, test, and iterate on creative concepts while developing reusable prompting frameworks and workflows that improve speed, consistency, quality, and creative output. You will work closely with user acquisition and performance marketing teams to explore creative hooks, visual concepts, and variations designed to drive campaign performance. Create text-to-video, image-to-video, and text-to-image content using Generative AI tools.Produce short-form video advertisements, typically 6–30 seconds, primarily using Runway or similar platforms.Create static advertisements and creative variations for testing.Develop structured variations across hooks, pacing, visuals, characters, and creative styles.Translate creative briefs and marketing concepts into mobile-first advertising assets.Iterate creative based on performance metrics such as CTR, CPI, IPM, and ROAS. Review, curate, and refine Generative AI outputs to meet creative quality standards.Edit and manipulate AI-generated creative assets for marketing use.Ensure assets have strong clarity, readability, visual impact, and thumb-stop potential.Maintain brand consistency and follow responsible AI guidelines. 1+ year of hands-on experience with Generative AI tools in a professional or production environment.1+ year of experience creating marketing creatives.3+ years of creative production/post-production experience in areas such as motion graphics, video editing, design, or content creation.Hands-on experience with tools such as Runway, After Effects, CapCut, Photoshop, or similar creative platforms.Experience creating short-form video and static marketing assets.Strong understanding of Generative AI creative workflows and prompt engineering.Ability to create and maintain reusable prompt structures, seeds, and style/model configurations.Ability to work with multiple Generative AI platforms and understand when to use different tools.Understanding of performance marketing metrics including CTR, CPI, IPM, and ROAS.Ability to work in a fast-paced, high-volume creative testing environment.Strong organizational skills with experience managing asset versions, file naming, exports, and handoff-ready files.Familiarity with ticketing/project management systems such as Asana or Jira.Strong portfolio or reel demonstrating Generative AI content integrated into finished creative work.