GenAI Graphic Specialist

Job Title: GenAI Creative Specialist

Location: San Francisco, CA / Burbank, CA / Boston, MA

Work Arrangement: Hybrid – 3 days onsite per week for local candidates; remote candidates may be considered

Duration: 6 Months

Job Overview

We are seeking a GenAI Creative Specialist to join an innovative creative team focused on scaling high-volume, performance-driven creative for mobile game user acquisition.

This is a hands-on creative production role focused on generating short-form video and static advertising assets using Generative AI tools. You will create, test, and iterate on creative concepts while developing reusable prompting frameworks and workflows that improve speed, consistency, quality, and creative output.

You will work closely with user acquisition and performance marketing teams to explore creative hooks, visual concepts, and variations designed to drive campaign performance.

Key Responsibilities:

Generative AI Creative Production

Create text-to-video, image-to-video, and text-to-image content using Generative AI tools.Produce short-form video advertisements, typically 6–30 seconds, primarily using Runway or similar platforms.Create static advertisements and creative variations for testing.Develop structured variations across hooks, pacing, visuals, characters, and creative styles.Translate creative briefs and marketing concepts into mobile-first advertising assets.Iterate creative based on performance metrics such as CTR, CPI, IPM, and ROAS.

Creative Frameworks & Workflow Optimization:

Develop and maintain reusable prompt frameworks covering hook styles, visual treatments, camera language, pacing, character consistency, and creative styles.Build organized systems for creative iteration tracking, file naming, versioning, exports, and final handoffs.Continuously improve creative workflows to increase speed, volume, repeatability, and quality.Document successful approaches, learnings, and prompting frameworks.Participate in creative reviews with a performance-focused mindset.

Creative Quality & Post-Production:

Review, curate, and refine Generative AI outputs to meet creative quality standards.Edit and manipulate AI-generated creative assets for marketing use.Ensure assets have strong clarity, readability, visual impact, and thumb-stop potential.Maintain brand consistency and follow responsible AI guidelines.

Required Qualifications:

1+ year of hands-on experience with Generative AI tools in a professional or production environment.1+ year of experience creating marketing creatives.3+ years of creative production/post-production experience in areas such as motion graphics, video editing, design, or content creation.Hands-on experience with tools such as Runway, After Effects, CapCut, Photoshop, or similar creative platforms.Experience creating short-form video and static marketing assets.Strong understanding of Generative AI creative workflows and prompt engineering.Ability to create and maintain reusable prompt structures, seeds, and style/model configurations.Ability to work with multiple Generative AI platforms and understand when to use different tools.Understanding of performance marketing metrics including CTR, CPI, IPM, and ROAS.Ability to work in a fast-paced, high-volume creative testing environment.Strong organizational skills with experience managing asset versions, file naming, exports, and handoff-ready files.Familiarity with ticketing/project management systems such as Asana or Jira.Strong portfolio or reel demonstrating Generative AI content integrated into finished creative work.

Preferred Qualifications:

Experience creating mobile user acquisition advertising.Experience producing short-form video and static mobile game advertisements.Mobile gaming experience.Experience working with performance creative or mobile UA campaigns.Familiarity with multiple Generative AI platforms beyond Runway, such as Sora.Experience working with well-known entertainment or gaming intellectual property.