Graphic Design

Just 2 years later, in 2017, TRUFF co-founders launched their first viral product, TRUFF Original Hot Sauce, which catapulted to success when Oprah selected it as one of her “Favorite Things.” After six years on Oprah’s “Favorite Things” list and several groundbreaking new Hot Sauce flavors, TRUFF has become one of the fastest growing brands in the Hot Sauce category. TRUFF’s uniquely premium taste and aroma amplify the flavor experience of everyday dishes. This is a critical role on the marketing team responsible for bringing our visual identity to life across all creative and selling assets. This role reports into the Senior Brand Manager. • Implement and uphold the brand’s visual identity across all visual assets and marketing communications based on brand strategy and guidelines • Develop engaging and break-through still paid media assets • Own and evolve TRUFF’s packaging across innovation + existing product lines • Design email assets and copy • Utilize UX principals to elevate web design and develop website assets • Develop shopper assets for in-store and digital shopper activations including in-store signage, digital display ads, and promotions • Develop sell-in story assets (visuals, graphics, overall look and feel) • Develop trade show assets and creative assets for any internal or external facing brand documents • Copywriting for brand assets, email etc.