Nov. 1, 2026

Graphic Design and Communication Senior

Butler/Till, Inc. Rochester, New York $53,000–$84,000 a year

The Senior Brand Designer plays a key role in bringing the Butler/Till brand to life across marketing, growth, and business development initiatives. This role focuses on the design and development of high-quality visual communications that support marketing programs, thought leadership, events, and new business opportunities

Operating at the intersection of marketing and creative execution, this role translates strategy and content into clear, compelling visual narratives across presentations, campaigns, social media, websites, and marketing collateral. The Senior Brand Designer works closely with marketing, growth, and creative services teams to ensure Butler/Till consistently shows up in the market with clarity, polish, and impact.

Consistent Brand Execution and High-Quality Creative Across Marketing Touchpoints
Apply Butler/Till brand standards consistently across marketing and sales materials

Design high-quality visual assets across presentations, campaigns, social media, websites, landing pages, and marketing collateral

Translate marketing strategy and content into clear visual narratives

Maintain and evolve design templates and brand systems that enable consistent execution across teams

Support the ongoing development of Butler/Till’s visual identity across digital and print channels

Ensure all deliverables meet high standards for design quality, usability, and brand consistency

Balance conceptual thinking with hands-on execution, delivering everything from campaign visuals to production-ready assets

High-Impact, Best-in-Class Presentation and Pitch Design That Supports Growth
Design and develop high-impact pitch decks and presentations for new business, sales initiatives, and executive communications

Collaborate with marketing and growth teams to ensure presentations are polished, accurate, and aligned with brand standards

Ensure all presentation deliverables are error-free, polished, and aligned with brand guidelines

Marketing Campaign and Content Design That Supports Brand Visibility
Support the design of marketing campaigns across digital, social, events, and thought leadership initiatives

Create visual assets including graphics, presentation slides, marketing collateral, and promotional materials

Contribute to marketing initiatives that strengthen Butler/Till’s brand visibility and engagement

Apply an understanding of audience and channel context when designing assets across platforms

Partner with marketing and content teams to ensure visual storytelling aligns with strategic messaging

Partner closely with marketing, growth, content, and creative services teams to deliver integrated marketing assets

Collaborate with internal stakeholders to ensure marketing materials are visually clear, compelling, and aligned with brand standards

Partnership and Collaboration

Partner closely with marketing, growth, content, and creative services teams to deliver integrated marketing assets

Collaborate with internal stakeholders to ensure marketing materials are visually clear, compelling, and aligned with brand standards

Serve as the primary brand point of contact for key internal and external stakeholders, ensuring alignment, clarity, and forward momentum

Creative AI Enablement

Explore and apply AI tools to support ideation, concepting, creative development, variation, and workflow efficiency

Stay current on emerging AI technologies and platforms and their evolving creative potential

Support the responsible integration of AI into brand and creative workflows, including tools and agents such as Copilot brand kits

Bachelor’s degree in Graphic Design, Marketing, Advertising, Communications, Business, or equivalent

6+ years of professional design experience and leading and managing brands (agency or in-house)

Portfolio that showcases strong traditional and digital executions, brand expertise, systems-thinking, creative excellence, presentation polish, and campaign solutions

Expert proficiency in Adobe Creative Suite and knowledge of Figma for design systems and execution

Expert proficiency in Microsoft PowerPoint for creative presentations and pitches

Experience in landing page and email design

Strong typography, layout, and visual storytelling skills

Proven ability to translate strategy and content into clear visual communications

Understanding of business goals and objectives and how design can drive impact

CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (business office with computers and printers, light foot traffic, etc.). Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave.

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