Job Purpose: This role is responsible for managing the creation and deployment of all marketing content and materials in a timely manner. This position will execute strategic initiatives to achieve revenue goals while maintaining brand voice and look across all channels. Social media is a key channel of growth for INK+ALLOY and will be a primary focus for this position to drive the consumer to... our retail site. Duties and Responsibilities: • Manage the content calendar and process to ensure the timely delivery of content assets like blog posts, videos, product guides, lookbooks, emails, and more • Develop and execute on-brand content for emails, posts, texts, reels, stories and ads • Design the biannual wholesale catalog • Segment, test and deploy emails (campaigns and flows) through Klaviyo • Ideate revenue generating marketing campaigns and always be testing and analyzing for growth.
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