Graphic Design and Marketing Specialist

• Enhance ecommerce growth by optimizing SEO and managing paid search campaigns • Design and implement targeted social media and email marketing initiatives • Develop and oversee print and direct mail campaigns to complement marketing efforts • Create and schedule email campaigns aimed at driving ecommerce revenue • Maintain and update product pages, including imagery and descriptions • Build and optimize landing pages for promotions, categories, and partnerships • Collaborate with vendors and print shops to produce high-quality marketing collateral • Ensure all content updates are made in an accurate and timely fashion • Report on KPIs, and recommend strategies to improve brand presence • Conduct research to identify new products, services, and strategy opportunities • Manage PPC ad campaigns across platforms such as Google, Meta, and Bing Ads • Support the addition of new products to the website • Participate in special projects related to marketing, ecommerce, and other digital strategies • Stay informed on the latest marketing techniques, best practices, and innovations • Perform other duties as assigned Skills & Abilities • Excellent interpersonal, written and verbal communication skills • Good knowledge of the DME industry, services and operations preferred • Ability to multi-task, prioritize and delegate • Customer service orientation • Must be organized • Self-motivated • Ability to work in a fast-paced environment employee to successfully perform the essential functions of this job. required by this job include close vision. The work environment described here are representative of those an employee encounters while