Graphic Design and Marketing Strategist

Graphic Design and Marketing Strategist - Applications accepted through 07/21/26

Company Overview

United Heritage Insurance exists to help people achieve financial security and peace of mind through quality insurance products. We achieve this by being a caring and trusted partner who delivers outstanding customer service. We are the only provider of preneed and life insurance solutions domiciled in Idaho and are dedicated to helping families plan for their future with compassion, integrity, and financial security.

Job Summary

We are seeking a creative and strategic Graphic Design and Marketing Strategist to join our Agent Support & Marketing team. This dynamic and detailed visual designer will create compelling, empathetic customer communications, alongside informative communications for our sales force. This position will produce and maintain assets that support operations and sales. The ideal candidate will understand the unique sensitivities of the life insurance and financial services sector while creating engaging materials that build trust and drive engagement.

Primary Responsibilities

Visual Design & Creative Development

Design marketing materials, including brochures, flyers, and digital advertisements
Support operations by creating and amending forms, publications, brochures, and other industry documents
Create compelling visual content for websites, landing pages, and email campaigns
Design presentation templates and sales support materials for field representatives
Ensure all visual materials comply with insurance industry regulations, advertising, and company brand standards
Maintain and evolve the visual brand identity across all touchpoints
Research and analyze target market segments to inform messaging, positioning, and campaign development
Collaborate with sales, agent support, and customer service teams to identify marketing opportunities and pain points
Monitor industry trends, competitor activities, and marketing opportunities
Establish brand messaging frameworks, marketing guidelines, and campaign performance benchmarks
Support enablement across the entire entity by meeting design needs

Digital Marketing & Social Media

Create social media content strategies that build community and trust
Design graphics for LinkedIn, Facebook, and other relevant social platforms
Develop email marketing templates and campaign graphics
Optimize visual content for various digital channels and device formats

Knowledge and Skill Requirements

Education & Experience

Bachelor's degree in Graphic Design, Marketing, Communications, or related field
5+ years of experience in graphic design and content marketing, preferably in financial services or insurance industry
Proven track record of developing successful marketing campaigns and content strategies
Portfolio demonstrating expertise in both print and digital design

Technical Skills

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After

Effects)
Experience with email marketing platforms
Experience with lean video production and motion graphics
Familiarity with social media management tools and analytics platforms
Understanding of SEO principles
Keen eye for detail and digital organization

Professional Competencies

Strong project management skills with the ability to handle multiple deadlines
Excellent written and verbal communication abilities
Strategic thinking with attention to detail and brand consistency
Expressive of United Heritage Core Beliefs: “We Care, Relationships Matter, Do the Right Thing, Own It, Believe it’s Possible”

Preferred Qualifications

Previous experience in life insurance, preneed, or funeral services industry

Working Conditions

Work is performed in an office environment, where employees may sit for extended periods; Visual acuity to perform reading and computer functions.

Workplace Culture and Benefits

United Heritage Financial Group is an established and growing company. We offer a flexible work environment and pride ourselves on a culture of innovation and inclusion. Our company offers professional development, mentorship, and opportunities to give back to the communities we serve. Our competitive compensation and benefit package includes a 401(k) plan with company match and immediate vesting, profit sharing, company-paid disability, paid parental leave, a paid volunteer day, 11.5 paid holidays plus an additional floating holiday, and a generous PTO/vacation plan based on length of service with the company. Our standard full-time work week is 37.25 hours/week – we close at 3:00 on Fridays to kick off the weekend! United Heritage firmly believes in supporting employees and our community; we actively support local charitable agencies and make sustainability and social responsibility a priority.

This position is eligible for healthcare, dental, and vision benefits on day one and a new hire mentor program to support a successful onboarding experience!

All employees will be subject to a criminal and credit background check as a requirement of employment.

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