Graphic Design and Social Media Coordinator (NY, Rochester)

COMPANY SUMMARY

Join United Way of Greater Rochester and the Finger Lakes and become part of a collaborative, mission-driven team dedicated to creating lasting impact across our community. Guided by our values of integrity, action, caring, and teamwork, we foster a welcoming and inclusive culture where employees are encouraged to bring their authentic selves to work and grow professionally. We offer competitive benefits, generous paid time off, retirement and wellness programs, hybrid work flexibility, professional development opportunities, and meaningful ways to give back while building strong connections with colleagues who are passionate about making a difference.

SUMMARY

The Graphic Design & Social Media Coordinator brings United Way's mission to life through compelling visuals and an engaged digital presence. This entry-level role is responsible for designing marketing and campaign materials while managing day-to-day social media content and community engagement. The ideal candidate is a creative self-starter who is comfortable juggling design projects and content calendars in a fast-paced, mission-driven environment.

ESSENTIAL FUNCTIONS

Design and maintain print and digital materials including but not limited to flyers, brochures, infographics, pledge forms, event signage, email marketing design, web graphics, and annual report
Create branded templates and collateral for workplace campaigns, donor engagement, and community partner events
Ensure visual consistency with United Way brand standards and guidelines across all materials
Collaborate with content manager to create and schedule engaging content: static graphics, and short-form video/reels and stories across platforms (Facebook, Instagram, LinkedIn)
Help maintain a consistent posting calendar and voice aligned with organizational priorities and campaign timelines
Collect and share impact stories from community partners, volunteers, and program participants on company website
Track engagement metrics and report insights on what's working to the Content Manager to help refine strategy
Monitor and respond to comments/messages on social media, helping build community engagement
Collaborate with the marketing/communications team and program staff to source content and coordinate timelines
Assist with photography/video capture at events as needed
Other duties as assigned

SKILLS AND COMPETENCIES

Understanding of design principles, color theory, and brand strategy as it relates to marketing communications
Good sense of typography, color theory, and information design layout
Strong attention to detail
Ability to multi-task, and manage competing priorities and deadlines
Must have excellent communication and organizational skills
Proficiency using Adobe Creative Suite and Canva
Proficiency with major social media platforms and basic analytics/insights tools
Collaboration amongst other departments

EDUCATION AND EXPERIENCE

Required:

Bachelor's degree in Graphic Design, Marketing, Communications, or related field — or equivalent experience/portfolio
0-2 years of relevant experience

REPORTS TO: Sr. Director of Marketing and Communications

SUPERVISORY RESPONSIBILITY: None

TRAVEL: Rare, local travel may be required

FLSA CLASSIFICATION: Non-Exempt

SALARY RANGE: $25.64 to $28.21 an hour

* The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered.

JOIN THE TEAM!

United Way of Greater Rochester and the Finger Lakes is a dynamic and collaborative work environment comprised of dedicated professionals who are driven to make our community a better place. Join our team and make an impact serving our region with your time and talent.

OUR MISSION

Mobilize the goodwill and resources of our community so that everyone can thrive.

OUR VALUES

Within our organization and the communities we serve, we act consistently with…

Integrity - We do what we say
Action - We work to make something better today
Caring - We remember the human connection
Teamwork - We believe in the power of collaboration

CULTURE STATEMENT

We are committed to creating a welcoming environment that embraces, values, respects, and encourages people to show up as their authentic selves to produce their best work. Together we ensure that processes, policies, and practices foster fairness, belonging, and equity that reflect the views and values of all people within all levels of our organization.

WHAT WE OFFER

Competitive financial and wellness benefits
Generous paid time off, retirement plan, and other fringe benefits
Hybrid working arrangements
Opportunities to give back to the community in life-changing ways
Paid professional development
Team events and internal committees for connection opportunities and fun!

This job description lists only the responsibilities and qualifications deemed essential to the position in support of the ADA. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. United Way of Greater Rochester and the Finger Lakes is an Equal Opportunity Employer. This policy prohibits discrimination based on sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, gender expression, disability, genetic predisposition, veteran status, or status as a member of any other protected group or activity.