Graphic Design Lead

For candidates based in the New York City area, this role follows a hybrid schedule from our Brooklyn office. Candidates based outside the NYC area may work fully remote.

Tapstitch is looking for a Graphic Design Lead to join our content and brand team through an initial three-month, full-time contract, with the potential to transition into a permanent full-time role.

This is a highly hands-on, execution-focused role for a designer who can translate creative direction into polished, effective work across events, social media, campaigns, web, email, merchandise design, and other marketing channels.

You'll work closely with the Head of Content and Brand to bring Tapstitch's visual identity to life across digital and physical touchpoints. You'll be expected to take direction, understand the goal behind a project, and independently carry the work through from concept development to final execution.

This role is not responsible for leading a full rebrand or independently redefining the company's brand identity. Instead, you'll help elevate and evolve how the brand system is applied, identifying opportunities to improve consistency, strengthen visual storytelling, and make the brand feel owned across channels.

You'll have meaningful input into visual direction within those established brand parameters, including how campaigns, content series, events, and other initiatives come to life. You should be comfortable proposing new approaches, introducing stronger design solutions, and helping refine our visual standards while remaining aligned with broader brand strategy and creative direction.

Your work will range from decks and sales material to social content, campaign visuals, event signage, physical displays, apparel graphics, presentations, and other marketing assets. You'll also help build the templates, systems, and production processes that allow Tapstitch to create more consistent and scalable design work.

This role is ideal for someone who is self-sufficient, organized, and capable of moving projects forward without extensive guidance. At the same time, creative collaboration is core to our team - thinking outside the box and suggesting new concepts is encouraged. Success in this position requires strong listening skills, attention to the brief, and the ability to incorporate feedback accurately and quickly while staying on brand.

Requirements

Execute high-quality design work based on creative direction, campaign goals, and structured briefsTranslate feedback and strategic direction into thoughtful, polished visual solutionsHelp evolve and elevate Tapstitch's existing visual identity across social, brand, marketing, partnerships, and eventsIdentify opportunities to improve how established brand elements are applied without departing from the broader brand strategyDevelop visual directions for campaigns, content series, product launches, partnerships, and events in collaboration with the Head of Content and BrandBring forward thoughtful design recommendations while remaining responsive to feedback and aligned with established prioritiesDesign assets for social media, including Instagram carousels, Stories, TikTok and Reels overlays, YouTube thumbnails, LinkedIn graphics, and other channel-specific designBuild and maintain scalable templates for recurring content series, launches, campaigns, and internal teamsCreate visual assets for product launches, seasonal campaigns, partnerships, and apparel dropsDesign event materials, including signage, booth and display graphics, step-and-repeats, presentation boards, printed collateral, invitations, and other physical brand touchpointsHelp develop creative approaches for displaying Tapstitch products, apparel samples, and custom branding elements at events, showrooms, shoots, and activationsPrepare production-ready files and collaborate with vendors or internal teams to ensure physical materials are produced accuratelyCreate apparel graphics using Tapstitch products for campaigns, content, events, partnerships, and brand activationsDesign storytelling assets for case studies, educational content, founder stories, product highlightsSupport web and marketing design needs, including emails, landing pages, blog graphics, sales materials, and presentationsCollaborate with the content team on short-form video, including overlays, motion graphics, text treatments, and light editing supportIterate on creative based on feedback, platform insights, and performance dataBuild and refine templates, guidelines, and visual systems that improve consistency and make design more scalable across teamsOwn assigned design projects from initial brief through final delivery, including concepting, revisions, resizing, file preparation, and handoffOrganize and maintain design files, templates, brand assets, and production-ready filesUse AI tools to explore visual directions, generate assets, and improve design workflows when neededManage multiple projects, priorities, and deadlines in a fast-moving environment

Qualifications

2-5 years of professional graphic design experience, ideally in B2B spaces within fashion, consumer brands, technology, agency, or a startupA portfolio demonstrating strong visual taste, layout skills, typography, hierarchy, and brand consistencyProficiency in Adobe Creative Suite, particularly Photoshop and IllustratorExperience with Figma and CanvaStrong ability to interpret briefs, follow creative direction, and incorporate feedbackAbility to work independently while staying closely aligned with the broader team and project goalsUnderstanding of social-first design and platform best practices across Instagram, TikTok, YouTube, LinkedInExperience preparing files for digital and print productionStrong attention to detail, especially around typography, spacing, composition, and consistencyAbility to communicate clearly, ask thoughtful questions, and flag potential issues earlyStrong organizational skills and the ability to manage several projects at onceInterest in fashion, streetwear, creator culture, and internet trendsInterest in AI tools and a willingness to experiment with emerging design workflows and technologiesShort-form video editing and content creation skillsExperience with iPhone photography or videoExperience designing apparel graphics, packaging, or custom branding materialsExperience supporting trade shows, pop-ups, retail displays, conferences, or experiential eventsFamiliarity with print production, large-format graphics, fabrication, or vendor coordinationExperience working with creators, entrepreneurs, or emerging consumer brandsMotion design or animation experience

Benefits

The opportunity to create highly visible work across digital, physical, and experiential channelsA meaningful role in elevating and evolving Tapstitch's visual identityExperience building design systems and templates used across a growing global companyDirect collaboration with content, marketing, growth, sales, and partnerships teamsExposure to creators, entrepreneurs, and emerging clothing brandsThe opportunity to work across both digital design and real-world brand experiencesA fast-moving startup environment where strong ideas can quickly become real campaigns and activationsThe potential to transition into a permanent full-time role following the initial three-month contractCompetitive salary and perks

About Tapstitch

Tapstitch is a fast-growing, VC-backed fashion-tech startup on a mission to revolutionize how clothing brands are built.

We combine the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer, making it radically easier for anyone to launch and scale a fashion brand. Our platform gives entrepreneurs, influencers, athletes, musicians, community groups, and existing labels access to high-quality, on-trend apparel that they can customize, brand, and dropship globally.

Since launching in March 2024, we've grown at breakneck speed, now powering thousands of fashion brands. In March 2025, we closed a major Series A led by Tier 1 commerce investors. We're scaling fast, expanding our NYC headquarters, growing our global team, and building the most powerful platform in fashion.