Graphic Design - Marketing Coordinator

JOB DESCRIPTION — Graphic Design and Marketing Coordinator

Job Title
Graphic Design and Marketing Coordinator

Job Level
Entry to Mid-Level

Location
Corporate

FLSA Status
Exempt

Department
Sales and Marketing

Reports To
Marketing Manager

Job Summary
The Graphic Design and Marketing Coordinator supports KDM’s sales and marketing initiatives through graphic design, digital marketing, and content development. This role is responsible for creating marketing materials, managing digital platforms, supporting lead generation efforts, and maintaining brand consistency across all channels.

The position works closely with sales and marketing leadership
to promote KDM’s services, strengthen brand visibility, and support new business development.

Essential Duties and Responsibilities
Graphic Design and Branding

Design print and digital marketing materials including brochures, sales collateral, presentations, trade show graphics, and promotional materials
Maintain corporate brand standards and ensure consistency across all marketing materials
Create visual assets for advertising, email marketing, social media, and digital campaigns
Support product launches and marketing initiatives with creative assets

Digital Marketing

Manage and update company website content including landing pages, graphics, and blog posts
Monitor website performance using analytics tools and support search engine optimization efforts
Develop and distribute email marketing campaigns
Maintain digital marketing assets and content libraries

Social Media

Create and manage content for company social media platforms including LinkedIn, Instagram, and other relevant channels
Develop a consistent social media presence to increase brand awareness and engagement
Track social media performance and adjust strategies based on results

Lead Generation and Sales Support

Assist with marketing campaigns designed to generate leads for the sales team
Support development of targeted marketing initiatives for prospecting and account development
Maintain and update marketing lists and CRM database
Assist with marketing automation and campaign tracking

Event and Trade Show Marketing

Assist with planning and marketing support for trade shows, client events, and company promotions
Coordinate marketing materials and booth graphics for events

Administrative and Marketing Support

Assist with photography, content creation, and general marketing support projects
Coordinate vendor relationships for marketing services and materials
Provide general marketing and administrative support to the sales team
Other duties as assigned

Supervisory Responsibilities
None

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty competently.

Required Skills and Competencies

Strong graphic design and visual communication skills
Ability to manage multiple marketing projects simultaneously
Strong organizational and time management skills
Ability to collaborate with sales leadership and cross functional teams
Strong written and verbal communication skills
Creative thinking and problem-solving ability
Self-motivated with strong attention to detail

Computer Skills

Proficiency in Adobe Creative Suite including Illustrator, Photoshop, and InDesign
Experience with Microsoft Office including PowerPoint, Word, and Excel
Experience with website management platforms such as WordPress
Familiarity with social media management platforms
Basic knowledge of email marketing platforms such as Mailchimp, HubSpot, or similar tools
Basic understanding of SEO and digital marketing analytics
Photography and basic video editing skills are a plus

Education and Experience

Bachelor’s degree in Graphic Design, Marketing, Communications, Digital Media, or related field preferred
One to three years of experience in marketing, graphic design, or digital marketing
Experience in retail, POP display, packaging, or manufacturing marketing environments is a plus

Travel Requirements
Less than 10 percent overnight travel