This role will lead the design and development of marketing assets and strategies that create impactful retail expressions and 365 storytelling to drive traffic and conversion for Converse stores. In this role, you will be responsible for working with our Retail Marketing and Brand leads to design comprehensive, brand-right marketing materials for our stores. You will be the driver of retail marketing plans from inception to creation, and to execution. Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey. 365 Retail Standards: Design the assets and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies.
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