Graphic Designer

**JOB DESCRIPTION:** Graphic Designer

**Department:** Marketing

**Location:** Milwaukee, WI

**Schedule:** Full Time

**Status:** Exempt

**Reports to:** VP Marketing

**Job Summary**

The Graphic Designer plays a key role in shaping and executing the visual identity of Lowlands Hospitality and its portfolio of restaurant, beverage, and retail brands. This position is responsible for creating compelling, on-brand creative across digital, social media, email marketing, advertising, merchandise, packaging, and in-store materials. Working closely with the Marketing team, Operations, and Senior Leadership, the Graphic Designer helps bring concepts to life through thoughtful design, engaging storytelling, and trend-forward creative that enhances the guest experience and supports business growth.

**Job Duties**

* Create and produce visual assets for a multi-brand portfolio including restaurants, beverage brands, retail products, and emerging concepts.
* Design materials for integrated marketing campaigns across digital, social media, email, print, advertising, and in-store channels.
* Collaborate with the social media team to develop engaging, platform-specific creative content.
* Ensure brand consistency across all touchpoints while contributing fresh and innovative design ideas.
* Support new concept launches, menu promotions, seasonal campaigns, and special events through creative design.
* Maintain and organize brand assets, templates, and design files.
* Work closely with Marketing, Operations, and Leadership to translate business objectives into effective visual communications.
* Stay current on design trends, tools, and best practices, bringing new ideas and inspiration to the team.
* Manage multiple design projects simultaneously while meeting deadlines and maintaining a high level of quality.
* Create inclusive and engaging work that resonates with the diverse audiences we serve.

**Culture Expectations - Our Code of Culture**

* We create gezellig experiences
* We treat each other with respect
* We inspire positivity
* We take initiative
* We act with integrity
* We strive for success

**Preferred Qualifications**

* 2–5+ years of professional graphic design experience, preferably in hospitality, food & beverage, retail, or lifestyle brands.
* Strong portfolio demonstrating expertise in branding, marketing campaigns, digital design, and print production.
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); experience with additional creative tools is a plus.
* Understanding of social media design best practices and digital marketing principles.
* Strong attention to detail, typography, layout, and visual storytelling.
* Ability to manage multiple projects, prioritize effectively, and work in a fast-paced environment.
* Excellent communication and collaboration skills.
* Passion for hospitality, branding, and creating memorable guest experiences through design.