Graphic Designer

Summary:  

B’laster Holdings is a small, entrepreneurial enterprise with employees that believe in our product and have a passion for making it the best.  There is heavy emphasis on cross-functional communication for all roles at B’laster to ensure that projects flow through the organization.  All B’laster team members must be able to work autonomously and be effective with limited supervision, understanding when to escalate issues and challenges. We believe that accountability, trust, and professionalism inspire confidence in our brand.  We expect all employees to be respectful to everyone, follow through on commitments, and collaborate with team members.  

The Graphic Designer is responsible for designing and creating visualizations that are aligned with the unique B’laster brand to engage consumers and customers alike.  The designer will need to make sure all specified criteria is met along with consistency, excellent quality and still versatile for all.  Under the supervision of the Marketing Director, the Graphic Designer will lead the. 

Duties and Responsibilities: 

AI and Emerging Technology Use AI throughout the design process, from concepting to final production, to work faster and reduce costs while protecting design quality. Use AI in packaging design to explore concepts, test layouts and colorways, and create realistic mockups that move products to market faster. Use AI in product photography to create backgrounds and lifestyle scenes, speed up retouching, and reduce costly reshoots. Use Claude and similar AI assistants to develop creative briefs, concepts, copy drafts, and production plans. Use generative tools to quickly develop concepts, build mood boards, and create early mockups before final production. Develop and maintain AI-driven workflows for generating and iterating creative assets efficiently. Identify opportunities to automate repetitive design tasks without compromising quality or brand integrity. Apply AI across every type of creative work, including: Concepting and creative development: Claude, Claude Design, Midjourney, Adobe Firefly, Stable Diffusion, and Freepik Graphic design and digital assets: Illustrator Generative Recolor and Text to Vector, and Canva Magic Studio Packaging and product visualization: Adobe Substance 3D and KeyShot for realistic package renders, including turning engineering CAD data into marketing visuals Photography: Photoshop Generative Fill and Generative Expand, Lightroom AI Masking and Denoise, and Topaz Photo AI for upscaling Video and motion: Runway, Premiere Pro Generative Extend, Descript, and Google Veo Audio and voiceover: ElevenLabs and Adobe Podcast Stay current on new design technology and recommend tools that improve quality or efficiency. Guide others on the marketing team in using these tools well. Packaging and Labels Design packaging and labels that follow brand standards, stand out on shelves, and clearly communicate product benefits. Lead packaging projects from concept through print-ready files, including artwork, dielines, and final approvals. Use Adobe Illustrator, Photoshop, and InDesign for packaging artwork, with Esko or similar packaging software for dielines and prepress. Use AI to speed up packaging work, from early concepts and colorway options to realistic 3D mockups before anything goes to print. Work with vendors and printers to ensure accurate color and production. Support regulatory and retailer requirements for packaging content and layout. Photography, Video, and Multimedia Plan and shoot product, lifestyle, and in-use photography. Edit and retouch images for packaging, print, web, and retail use. Use AI to create backgrounds, extend scenes, speed up retouching, and upscale images. Produce, shoot, and edit video for social media, websites, product launches, and how-to content. Use AI video tools to speed up editing and create content variations for each channel. Create motion graphics, animations, 3D product renders, and audio for multimedia content. Creative Design and Production Develop creative concepts and carry them through to finished, production-ready files. Design in-store and retail materials, including displays, shelf talkers, signage, and point-of-purchase pieces. Design sales and trade materials, including sell sheets, brochures, catalogs, trade show graphics, and presentations. Create digital assets for social media, email, digital ads, and e-commerce product pages. Design infographics and product illustrations that explain product benefits simply. Translate project requirements into the right media, sizes, and formats for each channel. Website Design and Management Manage all company websites built on WordPress, including design, updates, functionality, and security. Design user interfaces and page layouts with a focus on user experience and SEO. Handle back-end work in WordPress, including themes, plugins, page builds, and site maintenance. Keep product content, images, and listings current across company and retail partner sites. Brand Compliance and Design Systems Translate each brand's identity into a cohesive visual story across every customer touchpoint. Follow brand guidelines on every piece, with consistent typography, photography, color palettes, and logo use across all B'laster brands. Review work before release to protect brand integrity across print, digital, packaging, and video. Update existing assets so older materials match the current brand identity. Help maintain and update brand guidelines, templates, and asset libraries. Keep design files and assets organized so they are easy to find and reuse. Build reusable templates and design systems so teams can create on-brand assets quickly. Set up automated workflows that speed up delivery of visual assets across digital and print. Train team members on using templates correctly to keep work consistent. Project Management and Collaboration Turn around design requests quickly while keeping quality high. Manage multiple projects at once, tracking status, and delivering on time. Work independently with minimal supervision and know when to escalate issues. Find creative ways to meet tight deadlines without sacrificing quality. Build strong working relationships across the marketing team and the wider organization. Welcome feedback and revise work quickly and professionally.  

Minimum Qualifications: 

Bachelor's degree in graphic design, Art, or related field, or equivalent experience. 5 to 7 years of experience in graphic design or a related role. A strong portfolio showing packaging, photography, video, web, print, and digital design work. Portfolio examples of AI used in design concepting and production, with results such as time or cost savings. Knowledge, Skills and Abilities: 

Technical Skills Proven experience using AI, including Claude, to speed up design and product work, from concepting and packaging to product photography and video. Hands-on experience with AI creative platforms such as Claude Design, Adobe Firefly, Midjourney, Stable Diffusion, and Freepik for image generation, video, and content creation. Fluent in Adobe Creative Cloud, with Illustrator, Photoshop, and InDesign required at minimum. Premiere Pro preferred. Motion graphics skills are a strong plus, using After Effects or a similar tool. Experience with packaging artwork, dielines, and prepress. Esko or similar packaging software is a plus. Working knowledge of WordPress, including front-end design and back-end management, plus basic HTML, CSS, and SEO best practices. Experience with photography, lighting, and video production. Knowledge of 3D modeling, rendering, or animation is a plus. Strong Microsoft Office skills, including Word, Excel, and PowerPoint. Design Fundamentals Strong command of color theory, composition, typography, and visual hierarchy across every format. A sharp eye for product presentation, from packaging on shelf to product and lifestyle photography. Strong visual storytelling skills for video, motion graphics, and multimedia content. Ability to carry one design idea across packaging, digital, social, video, and in-store while keeping it consistent. Knows how to prepare files correctly for every output, including packaging, web, social, and video. Work Style Strong organization and time management across many projects and deadlines. Good judgment under pressure and in sensitive situations. Clear, professional, written, and verbal communication. Comfortable working independently in a fast-paced environment.