Graphic Designer

About Us

Blu Technology is redefining the water filtration industry with innovative, high-performance solutions. As we continue rapid growth, we’re looking for a detail-driven and motivated Graphic Designer to join our team. This role is critical to keeping our supply chain efficient, suppliers aligned, and customers satisfied.

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Overview

This position requires a highly creative and detail-oriented Graphic Designer with expertise in graphic creation and video editing. This role is responsible for producing compelling visual content across print, digital, and social media channels. This work may include website, social media, packaging, brochures, ads, and definitely editing videos for various channels. The ideal candidate will bring these skills to Blu Technology’s creative team and report to the Director of Marketing.

This is a hands-on role for someone who thrives in a fast-paced environment and enjoys owning projects from concept through final delivery.

Key Responsibilities

Graphic Design - Design print and digital marketing materials including brochures, sell sheets, ads, presentations, packaging, trade show graphics, and other materials. Create on-brand visuals that support product launches, campaigns, and ongoing marketing initiatives. Maintain visual consistency across all customer touchpoints.
Videography Editing - Visual storyteller that can edit video content to various platforms, including both short-form video and long-form video. Must be able to add titles, text, transitions, sound, and visual effects to enhance storytelling. Shooting video experience is a plus.
Photography - Experience with product photography, and photography editing is a big plus.
Digital & Social Media Content - Design graphics for and add/edit content to our website. Design graphics for email campaigns and social media. Produce platform-optimized content for LinkedIn, Instagram, and other channels. Collaborate with the Marketing team to support content calendars and campaigns.
Creative Collaboration - Partner with marketing, product, and sales teams to translate complex ideas into clear visuals. Contribute to campaign concepts and visual storytelling strategies. Manage multiple projects simultaneously while meeting deadlines.
Maintain Visual Identity Standards – Maintain the Blu Technology visual identity guide for our company and our products, plus serve as our visual identity steward.
Asset Management - Organize and maintain brand assets, templates, and design files. Prepare final files for print and digital distribution. Stay current on design trends, tools, and best practices
File Preparation - Prepare files for vendors as needed

Qualifications

Bachelor’s degree in graphic design, visual communications, or related field (or equivalent experience)
3+ years of professional design experience
Strong portfolio demonstrating both still and motion work
Basic photography or videography skills
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
Experience with Klayvio and Shopify or similar.
Solid understanding of typography, layout, color, and brand systems
Experience designing for both print and digital formats
Familiarity with social media video best practices
Strong writing, grammar, storytelling, and visual content skills.
Ability to translate technical concepts into engaging visuals
Exceptional communication and project management skills.
Comfortable receiving feedback and iterating quickly
Familiarity with AI
Passion for emerging design trends and motion content
Strong attention to detail

Schedule:

8 hour shift

Day shift

Monday to Friday

Ability to Commute:

Kalamazoo, MI 49009 (Required)

Pay: $22.00 - $25.00 per hour

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Referral program
Vision insurance

Education:

Bachelor's (Required)

Experience:

Professional Design: 3 years (Required)

Work Location: In person